Sales development manager

About this role

As the Sales development manager, you’ll be responsible for building, scaling, and leading a team of high-performing SDRs. Your focus will be pipeline generation: driving outbound excellence, optimizing inbound conversion, and ensuring WRITER is engaging the right accounts and personas. You’ll partner closely with Marketing, Sales, and RevOps to refine strategy, implement best practices, and hit ambitious pipeline goals.

‍♀️ Your responsibilities

• Lead & coach: hire, train, and develop a team of SDRs, ensuring they are consistently exceeding activity and pipeline generation targets.

• Pipeline ceneration: own top-of-funnel performance metrics, including outbound outreach, meeting conversion, and opportunity creation.

• Process optimization: define repeatable playbooks, cadences, and messaging frameworks for targeting enterprise buyers.

• Enablement: partner with Sales enablement to provide continuous training around personas, industries, objection handling, and AI market trends.

• Collaboration: work cross-functionally with Marketing, AE leadership, and RevOps to align on account targeting, lead routing, and reporting.

• Performance management: track KPIs, provide regular coaching and feedback, and run weekly 1:1s and team meetings.

• Culture: foster a team culture that is high-energy, collaborative, and driven by curiosity and excellence.

⭐️ Is this you?

• 3–5+ years of experience in sales development or inside sales, with at least 1–2 years managing an SDR/BDR team.

• Proven success generating pipeline in enterprise B2B SaaS, ideally with complex sales cycles.

• Strong leadership skills with a coaching-first mentality.

• Data-driven mindset with experience using Salesforce, Outreach/Salesloft, LinkedIn Sales Navigator, and related sales tech.

• Exceptional communication, organizational, and analytical skills.

• Passion for generative AI and the opportunity to transform how enterprises work.

Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays

• Medical, dental, and vision coverage for you and your family

• Paid parental leave for all parents (12 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Home office setup, cell phone, internet

  • Wellness stipend for gym, massage/chiropractor, personal training, etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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