Marketing Analytics Consultant

Who are we? Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers. Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products. Join us on our mission and shape the future! As our Sr. Marketing Analytics Consultant, you will:

• Integrate and manage marketing data across platforms such as Segment, Marketo and Salesforce, ensuring seamless data flow and accuracy for enhanced decision-making.
• Leverage BigQuery and Looker (or equivalent BI tools) to perform advanced analytics, create dashboards, and generate actionable insights that drive marketing strategy and improve campaign performance.
• Use your SQL skills and knowledge of Python and R.
• Utilize GA4 to track and analyze web traffic and user behavior, measuring the effectiveness of marketing initiatives and optimizing customer journeys leveraging all GTM and product systems.
• Collaborate with cross- functional teams across Sales, Finance, Product, and Marketing to develop data-driven marketing strategies and campaigns, utilizing insights from various data sources to enhance lead generation and conversion rates.
• Continually refine data processes and analytics methodologies, staying updated with industry trends, and implement best practices to boost marketing ROI and overall business growth.

This contract opportunity is a good match for you if have:

• Must Have: 5+ years of marketing analytics experience with SQL, Marketo, Google Analytics (GA4), SFDC and BigQuery
• Must Have: Experience with marketing automation integrations & experience setting up relevant fields for measurement
• Experience with HubSpot, Marketo, GA4, SFDC marketing automation, BigQuery, Looker
• Experience with campaign performance, e2e lead to cash, web traffic analytics and attribution modeling
• Experienced working across Sales and Finance teams
• Python and R skills are a very nice to have

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you. We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form , and we will work together to meet your needs. Full-Time Employees at Cohere enjoy these Perks: An open and inclusive culture and work environment ‍ Work closely with a team on the cutting edge of AI research Weekly lunch stipend, in-office lunches & snacks Full health and dental benefits, including a separate budget to take care of your mental health 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend ✈️ 6 weeks of vacation Note: This post is co-authored by both Cohere humans and Cohere technology. Apply tot his job Apply To this Job