[Remote] Lead Product Manager - New User Experience & Growth

Note: The job is a remote job and is open to candidates in USA. Apartment List is on a mission to help every renter find a home they love at the value they deserve. They are seeking a Lead Product Manager to own new user experience and growth efforts, focusing on creating engaging first moments for users and driving product-led growth through experimentation and collaboration with cross-functional teams.

Responsibilities

• Own the new user product experience from first touch to registration, building experiences that inspire action, curiosity, and confidence
• Develop and rigorously test innovative product-led growth loops designed to dramatically increase new user acquisition and engagement. This includes meticulously crafting and optimizing strategies for sharing functionalities, referral programs, social media integration and engagement, and content-led virality. The goal is to build self-sustaining growth mechanisms that leverage the product itself to drive a continuous influx of new users
• Lead experiments on value propositions, messaging, and flows to drive signups and optimize conversion
• Collaborate, guide, and strategize with the Marketing team on priorities to amplify social campaigns, word-of-mouth moments, and branded first impressions. Identify key marketing messages that resonate with target audiences and translate these insights into new product features or enhancements that capture market share
• Use data to prioritize opportunities, size impact, and track performance across growth surfaces
• Build prototypes and run experiments with your triad partners (design + engineering + analytics) to validate and ship quickly
• Use quantitative data to identify opportunities and qualitative data to validate and size opportunities
• Deliver measurable outcomes against acquisition, activation, and referral KPIs

Skills

• 5+ years of experience in product management, ideally with a focus on consumer growth, new user experiences, viral mechanics, and referral ecosystems
• Self-starter, someone who doesn’t wait for someone to tell them what to do
• You’ve driven measurable impact through experimentation, testing, and iteration across top-of-funnel surfaces
• You can write basic SQL queries pull your own data to guide decisions
• You can create Figma mocks or prototypes to move ideas forward without waiting on others
• You’re energized by ambiguity, motivated by outcomes, and biased toward action
• You balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale
• You thrive in fast-paced environments and collaborate fluidly with marketing, design, engineering, and analytics
• You believe in the power of personalization & matching—not just searching—and want to help more renters find homes they love
• Knowledge of SEO & AEO best practices is a big plus

Benefits

• Equity
• Flexibility
• Inclusion
• Career development

Company Overview

• Apartment List is a smart, simple and seamless renting platform that’s dedicated to making the process fair and transparent for all. It was founded in 2009, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is http://www.apartmentlist.com.

Company H1B Sponsorship

• Apartment List has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 2 in 2023, 4 in 2022, 4 in 2021, 8 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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