[Remote] Senior Director of Product Marketing
Note: The job is a remote job and is open to candidates in USA. Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online. As the Senior Director of Product Marketing, you will craft the positioning and story that sets the industry agenda, mobilize teams for flawless launches, and equip the field to win every deal.
Responsibilities
- Category Narrative & Positioning – Define and evangelize a bold, differentiated story that elevates Incode above every alternative
- Go-to-Market Strategy – Translate product vision into launch plans, pricing, packaging, and demand-gen programs that accelerate adoption and revenue
- Competitive Intelligence – Anticipate market moves, weaponize insights, and coach sellers to close with confidence
- Content that Converts – Work with the content and creative teams on the creation of high-impact assets—web, video, customer stories, field tools—that move prospects from awareness to advocacy
- Full-Funnel Enablement – Partner with Sales, CS, and Partners to deliver training and playbooks that turn every touchpoint into a trust-building moment
- Voice of Customer & Market – Channel buyer pain points and data-driven insights back into product strategy and roadmap decisions. Help define customer stories to build credibility in the market
- Metrics that Matter – Define and track KPIs for launches, pipeline, win rates, and brand preference—making results visible, repeatable, and scalable
- Team Leadership – Recruit, mentor, and inspire a world-class product-marketing organization that operates with founder-level ownership and creativity
Skills
- 8-10+ years in product marketing or closely related disciplines, including 4+ years leading PMM teams in high-growth B2B SaaS or security/identity companies
- Proven success launching AI-powered or security-critical products to global enterprise audiences
- Track record of influencing C-level executives and partnering with Product, Sales, and Demand Gen to exceed ambitious revenue goals
- Exceptional written, verbal, and presentation skills—able to shift from crafting visionary keynotes to refining on-page microcopy
- Comfortable with the ambiguity inherent in a high growth company; you bring order to chaos
- Bachelor's or Master's degree in business, marketing, or a technical field (or equivalent real-world mastery)
- Master Storyteller – You distill complex AI and security concepts into narratives that spark emotion and action
- Strategic Growth Driver – You've taken enterprise SaaS products from launch to hyper-scale, owning ARR and market-share outcomes
- Data-Fluent & Customer-Obsessed – You marry quantitative rigor with deep empathy for buyers, turning insights into breakthrough messaging
- Cross-Functional Dynamo – Equally credible in boardrooms, brainstorms, and field kickoffs—aligning stakeholders around a single GTM vision
- Servant-Leader Mentor – You build high-trust teams, celebrate diversity, and coach talent to peak performance
- Relentlessly Curious – You track market signals, emerging tech, and regulatory shifts—then turn change into advantage
- Hungry & Humble – You bring infectious energy and resilience, thriving in a fast-paced, “let's-ship-it” culture
Benefits
- Flexible Working Hours & Workplace
- Open Vacation Policy
Company Overview
- Power trust for the AI era. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is http://www.incode.com.
Company H1B Sponsorship
- Incode has a track record of offering H1B sponsorships, with 10 in 2025, 5 in 2024, 8 in 2023, 5 in 2022, 1 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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