Social Media Specialist
VisitNorfolk is a non-profit that positively promotes the City of Norfolk’s unique experiences and expansive amenities to residents and visitors. They are seeking a Social Media Specialist to assist in social media execution, gather information, and collaborate with the Marketing & Communications team to promote Norfolk effectively.
Responsibilities
- Complies and updates information for the calendar of events and makes daily updates to the VisitNorfolk website
- Assists the Digital Content Manager in updating business listings on the VisitNorfolk website
- Captures photography and videography to be used across all social media channels
- Plans and schedules all posts for VisitNorfolk’s social media channels based on the Digital Content Manager’s content calendar
- Regularly monitors the engagement happening across social media including but not limited to Facebook, X, Instagram, Pinterest, LinkedIn and TikTok
- Stays updated of social media trends and algorithms
- Assists the Communications Manager in collecting information on attractions, restaurants and other visitor amenities for media inquiries
- Maintains an inventory of imagery on Crowdriff in support of the public relations, marketing and social media efforts
- Assist in writing, editing, proofreading and researching for PR pitches, press releases, blog articles and other marketing documents
- Assists in preparation of marketing and communication reports
- Projects a positive image of VisitNorfolk and displays a positive attitude in all internal and external communications
- Other duties as assigned
Skills
- 1 year of related experience
- Strong writing, social media, and organizational skills
- Associate or bachelor's degree preferred, or equivalent experience in marketing, PR, or communications
Benefits
- Comprehensive Health, Dental, and Vision plans
- 401(k) retirement plan with company matching
- Flexible Spending Account options
- Voluntary Benefits options
- Generous PTO banks (starting with 23 days earned in the 1st year), 14 paid holidays, and flexible scheduling options all lend to a work/life balance
- Company paid-for for training opportunities and certifications
- Hybrid work options
- Paid parking
- Company sponsored short-term, long-term, and life insurance
- Engaging company events such as team building activities, annual family Tides game, end of year celebration, and quarterly Adopt a Spot cleanups
- Numerous opportunities to explore and enjoy all that Norfolk has to offer!
Company Overview