[Remote] Analyst, Digital Marketing Analytics
Note: The job is a remote job and is open to candidates in USA. CMI Media Group is seeking an Analyst to lead their digital marketing analytics efforts. In this role, you will transform data into actionable insights, optimize marketing campaigns, and collaborate with teams to drive strategic initiatives.
Responsibilities
- Ensure flawless implementation of analytics for online marketing campaigns
- Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision
- Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs
- Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies
- Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns
- Embrace ad-hoc data requests and foster a basic understanding of each client's data sources
- Work hand-in-hand with our stellar team, generating trend reports and optimization strategies
Skills
- 1-3 years of online marketing, web analytics, or research experience
- Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte)
- Impeccable attention to detail and a knack for managing deadlines in a bustling environment
- Proven team player who thrives under pressure and delivers excellence
- Experience or knowledge in Pharma - a definite plus!
- Coding skills in R/SQL/Python - an added advantage
- Direct experience in online direct marketing or online media performance analysis
- Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL
Company Overview