Associate Product Manager - Apparel
Riddell is a premier designer and developer of football helmets and related accessories. The Associate Product Manager – Apparel supports the strategy, development, and execution of Riddell’s apparel product line, managing the full product lifecycle and ensuring alignment with brand guidelines and commercial results.
Responsibilities
- Assist in building seasonal apparel line plans across performance, fan, and lifestyle categories
- Conduct market research, competitor analysis, and trend reviews to inform product briefs
- Support creation of tech packs, design specifications, and sample requests for vendors and designers
- Track sample status, fit sessions, revisions, and approvals; maintain organized development files
- Ensure apparel aligns with Riddell’s brand guidelines, sport heritage, and quality expectations
- Communicate daily with suppliers, decorators, and manufacturers on timelines, samples, costing, and revisions
- Assist with costing, negotiating minimums, and validating all trims, materials, and embellishments
- Monitor quality concerns and coordinate testing, feedback, and resolution with QA teams
- Help merchandise apparel collections across DTC, team stores, and wholesale partners
- Partner with Site Merchandising and eCommerce Sales teams to optimize online apparel presentation (imagery, content, categories)
- Track product performance by category, style, and channel; recommend adjustments to assortment or inventory
- Support SKU management, line architecture, and lifecycle planning (launch, carry-over, end-of-life)
- Prepare and manage all GTM materials including product sheets, sales decks, and marketing briefs
- Ensure pricing, product info, and assets (images, descriptions) are accurate and delivered to eCommerce and Marketing teams
- Coordinate product launch timelines with Digital Commerce, Marketing, and Operations
- Support campaign planning around key sports moments — preseason, in-season drops, holiday, playoffs
- Work closely with Product Design – to align on specs and revisions
- Marketing – on storytelling, imagery, and seasonal campaigns
- Digital Commerce – for launches, sales performance, and customer insights
- Inventory/Planning – for forecasting, replenishment, and purchasing
- Operations/Decorators – ensuring embroidery and customization meets timelines
- Partner with CX to address apparel-specific customer feedback and quality insights
Skills
- Authorized to work in the U.S
- Bachelor's degree in Product Management, Merchandising, Fashion/Apparel, Business, or related field
- 1–3 years of experience in apparel product development, merchandising, or related roles
- High attention to detail, organization, and ability to manage multiple deliverables at once
- Strong communication skills; comfortable working with vendors and cross-functional teams
- Interest in sports apparel, athlete performance gear, and fan culture
- A strong knowledge and passion for football
- Able to work independently and as a part of our team
- Proven ability to consistently meet tight deadlines while executing multiple projects at one time
- Excellent communication, presentation, interpersonal, and collaboration skills
- Self-starter who can take direction and contribute ideas
- Willingness to contribute outside of core responsibilities to support team/business objectives
Company Overview