Experienced Full Stack Data Strategist – Consumer Insights and Digital Activation at arenaflex

Job Summary:

Join arenaflex, a renowned leader in the beverage industry, as we seek an experienced Full Stack Data Strategist to drive our first-party consumer data collection and activation systems. As a key member of our cross-functional team, you will be responsible for developing and executing comprehensive strategies to gather, utilize, and analyze consumer data across various digital channels. If you're passionate about driving customer engagement, loyalty, and retention, we encourage you to apply for this exciting opportunity to work with a top-tier brand like arenaflex.

About arenaflex:

arenaflex is a global leader in the beverage industry, with a portfolio of iconic brands that include arenaflex, Sprite, Fanta, and Powerade. Our commitment to innovation, creativity, and customer satisfaction has earned us a reputation as a top employer and a leader in our industry. At arenaflex, we believe in fostering a collaborative culture that encourages growth, learning, and development. If you're looking for a challenging and rewarding career with a dynamic and innovative company, we invite you to join our team.

Key Responsibilities:

As a Full Stack Data Strategist at arenaflex, you will be responsible for:

• Developing and executing comprehensive strategies for gathering, utilizing, and analyzing consumer data across various digital channels
• Collaborating with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other brand development groups, to enhance customer engagement, loyalty, and retention
• Designing and implementing data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable consumer data
• Investigating opportunities for data enhancement through external sources to improve customer profiles and segmentation
• Defining and executing customized customer journeys across digital ecosystems, ensuring consistency and relevance
• Organizing end-to-end digital CRM campaigns and developing data-driven content strategies that resonate with diverse customer segments
• Working closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards
• Executing robust consent management cycles to obtain explicit authorization from consumers for data collection and usage

Essential Qualifications:

* Bachelor's degree in a relevant field, such as Marketing, Business Administration, or Computer Science

• At least 8-12 years of experience in a digital customer engagement or CRM leadership role, with a proven track record of driving customer loyalty and retention
• Strong analytical and problem-solving skills, with the ability to interpret business goals into meaningful customer engagement strategies
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and partners
• Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign
• Strong understanding of data analysis, customer segmentation, and targeting strategies

Preferred Qualifications:

* Master's degree in a relevant field, such as Marketing, Business Administration, or Computer Science

• Experience working with data-driven marketing platforms, such as Adobe Analytics and Adobe Target
• Familiarity with data visualization tools, such as Tableau and Power BI
• Certification in data analysis, marketing automation, or CRM, such as Google Analytics Certification or Adobe Certified Expert

Skills and Competencies:

* Data-driven customer engagement and loyalty strategies

• Digital marketing automation and CRM platforms
• Data analysis, customer segmentation, and targeting strategies
• Marketing automation and CRM software, such as Adobe Experience Manager and Adobe Campaign
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work effectively in a fast-paced, dynamic environment

Career Growth Opportunities and Learning Benefits:

As a Full Stack Data Strategist at arenaflex, you will have the opportunity to:

• Work with a top-tier brand in the beverage industry
• Collaborate with a diverse and talented team of professionals
• Develop and execute comprehensive strategies to drive customer engagement, loyalty, and retention
• Stay up-to-date with the latest trends and technologies in digital marketing and CRM
• Participate in ongoing training and development programs to enhance your skills and knowledge
• Pursue career advancement opportunities within arenaflex or our global network of brands

Work Environment and Company Culture:

arenaflex is committed to fostering a collaborative and inclusive culture that encourages growth, learning, and development. Our work environment is dynamic and fast-paced, with a focus on innovation, creativity, and customer satisfaction. As a Full Stack Data Strategist, you will have the opportunity to work with a talented team of professionals who share your passion for driving customer engagement and loyalty.

Compensation, Perks, and Benefits:

arenaflex offers a competitive compensation package, including:

• Salary: $35-$40 per year
• Benefits: Comprehensive health insurance, retirement plan, and paid time off
• Perks: Flexible work arrangements, professional development opportunities, and access to cutting-edge technology and tools
• Bonus structure: Performance-based bonuses and incentives for meeting or exceeding business objectives

How to Apply:

If you're a motivated and experienced professional with a passion for driving customer engagement and loyalty, we encourage you to apply for this exciting opportunity to join arenaflex as a Full Stack Data Strategist. Please submit your application, including your resume, cover letter, and any relevant supporting documents, through our online application portal. Apply Job! Apply for this job