PR Specialist
Marcus & Millichap is seeking a detail-oriented Public Relations Specialist with strong writing, communication, and relationship management skills to support PR efforts across the Southwest, Northwest, Mountain, and Midwest regions. This role involves managing media and internal relationships, drafting press releases, and collaborating with various teams to align PR efforts with divisional priorities.
Responsibilities
- Draft, edit, and distribute press releases in AP style; respond to and manage incoming media inquiries from local reporters and outlets
- Build and maintain strong relationships with agents, divisional leadership, corporate PR, Field Marketing, and local media contacts
- Manage internal press release routing, stakeholder reviews, and approvals; publish approved content (news, events, etc.) to the company website using the Sitecore content management system
- Maintain and update regional media lists; monitor local press activity and coverage
- Develop and manage annual editorial calendars, track deadlines, and pitch stories to media outlets
- Assist in drafting nomination narratives for industry awards
- Track PR metrics, including media hits and press appearances, and produce basic performance reports
- Provide marketing support for ad hoc divisional initiatives as needed
Skills
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Writing, Advertising, or a related business field
- Minimum of one year of experience in public relations, journalism, or marketing; inhouse PR, agency experience, or exposure to real estate, financial services, or brokerage environments is a strong plus
- Exceptional writing and editing skills, with strong verbal communication and presentation abilities
- Meticulous attention to detail with the ability to manage multiple priorities, deadlines, and workflows efficiently
- Demonstrated project management and collaboration skills in a fast-paced environment
- Ability to learn and apply commercial real estate concepts and terminology
- Advanced proficiency in Microsoft O365, including Word, Excel, and PowerPoint
- Experience with task management or project tracking tools such as Asana or Monday
Company Overview