Business Development / Marketing Manager
Conley Rose, P.C. is a leading intellectual property law firm with offices in Dallas (Plano), TX Houston, TX, and Alexandria, VA. We are currently seeking an experienced business generalist with a creative thinking/entrepreneurial spirit to help drive, as well as manage, the business development/marketing/branding efforts for our growing practice. The Business Development Manager will collaborate with a diverse functional set of partners internally and externally, including firm principals and other legal professionals, the IT team, firm vendors, bar associations, and IP law organizations, to create and implement marketing/business development/branding plans, u tilizing various marketing strategies including firm website and social media, to promote the firm to current and prospective clients, and assist firm members with building and maintaining relationships to encourage good business relations and networking for future opportunities. Background, skills and abilities include : · Desire and drive to collaboratively build a systemic approach to marketing and business development in the firm · Experience and network in the IP, Corporate, University, and/or Government communities a plus · Outgoing / Energetic / Enthusiastic · Understanding of the needs and expectations of law firm clients · Excellent oral and written communication skills · Analytical and deadline driven · Self-motivated and self-directed · Strong organizational skills · Experience and knowledge of Microsoft Office programs. · Knowledge of and experience with virtual meeting platforms, i.e. Zoom, Skype. · Bachelor’s degree · 2+ years experience in business development, sales, and/or client development desired · 3+ years law firm experience (any role) desired Specific Responsibilities include: Relationship building Develop and implement an overall strategy and approach on relationship building and business development and use it to tailor and coach targeted elements of that strategy for every timekeeper. Help each lawyer develop a business development plan appropriate for their experience, including realistic goals and action items, together with a coaching plan for the BD director on how to support each lawyer in the execution of their plan. Help develop consistent internal dialogue regarding the firm’s strengths and successes. C ultivate and catalyze communication regarding internal positives, top down and bottom up, including the things that make firm employees feel and behave as if they are important, indeed integral, to the success of the firm. Marketing/Branding Plan Help the firm create a consensus-driven, firm-wide marketing/branding plan. One of the key components of this plan will be to help the firm develop and articulate key messaging, both internally and externally, regarding the firm’s competitive advantages, differentiation and experience/expertise. Flowing from the marketing plan will be a branding strategy and development and implementation of professional materials and procedures to enable the firm to increase visibility and expand collective and individual reputations, as well as to reinforce internal understanding and focus on market strengths and opportunities. Develop and expand firm structures, systems, and tools to coordinate and improve efficiency and effectiveness of our Business Development processes. · Support of existing and development of new strategic activities to enhance and strengthen current client relationships · Internal mechanisms to optimize win rates including an RFP store/system for efficient processing and completion · Internal mechanisms to track pitches and success, and to celebrate wins and successes · Website content upgrades and reasonable UI and cosmetic improvements · Social media presence, primarily on LinkedIn · Client alerts and updates · An email marketing function and ongoing effort integrated with and as a tool for coaching and with client alerts. · Review firm logo for attractiveness/brand recognition. · Create firm promotional materials. · Awards and recognition submissions, such as Chambers U.S.A . and Best Places to Work both locally and nationally · Maintenance and ongoing performance of each of the above. Salary is competitive and commensurate with work experience. Insurance benefits, and 401(k) plan are provided. This is a hybrid or remote position. Some travel is required. If you know anyone who might be interested, please consider sharing this job post. To apply, please submit resume in confidence, with “Business Development/Marketing Manager” in the subject line to [email protected]. Apply Job! Apply tot his job Apply To this Job