Senior Director, Demand Generation REMOTE - US (New York)
Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless crosschannel interactions, and optimize engagementall with enterprisegrade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. With a global presenceincluding offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwidewe are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Lets shape the future of customer engagement together! What were looking for: Were looking for a Sr. Director, Global Demand Generation to own the endtoend engine that drives new pipeline growth and accelerates deal velocity across midmarket and enterprise accounts globally. This role owns field events, ABM, integrated campaigns, paid media, and webinarsand is accountable for pipeline results, forecast accuracy, and measurable revenue impact. Reporting to the CMO, youll partner closely with Sales, RevOps, Product Marketing, and Brand to build a demand engine that balances shortterm pipeline goals with longterm system health, while introducing creative, differentiated programs that break through the noise in a competitive market. What youll own:
- Own global demand strategy and outcomes
- Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
- Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
- Lead key demand channels and programs
- Field & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocity
- ABM: Lead an accountbased motion that is targeted, salesaligned, and measurable
- Integrated Campaigns: Drive alwayson and momentbased campaigns across multiple channels
- Paid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
- Webinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
- Operate with rigor and credibility
- Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
- Inspect performance regularly and optimize spend and programs based on impact
- Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
- Build and lead a highperforming team
- Lead, coach, and scale a global team across multiple demand functions
- Clarify ownership, priorities, and success metrics for all team members
What you bring:
- 1015+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Proven track record of owning pipeline in midmarket and enterprise contexts
- Deep experience across field marketing, ABM, integrated campaigns, and paid media
- Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
- Credibility with Sales leadership and experience building hightrust salesmarketing partnerships
- Demonstrated ability to invent creative programs that break through competitive noise
- Experience leading and scaling global teams
- Clear, executivelevel communicator capable of simplifying complex tradeoffs
- Paid parental leave
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
The US base salary range for this position at the start of employment is $188,000 $264,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including jobrelated skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others. #J-18808-Ljbffr Apply tot his job Apply To this Job