Growth Marketing Associate, Consumer Revenue
About the position New York Magazine is seeking an ambitious, strategic, and results-oriented Growth Marketing Associate to support paid marketing efforts across our portfolio of brands. This role will sit on the Consumer Revenue team, which oversees full-funnel marketing strategies that grow audience engagement, drive subscriptions, and elevate brand loyalty for our editorial brands - focusing primarily on New York Magazine but also likely to support the Vox and Verge brands. As a member of the Consumer Revenue team, you’ll play a key role in executing and optimizing paid media campaigns across channels like social, search, and display — with a focus on expanding our subscriber base and deepening reader engagement. You’ll bring 3+ years of hands-on paid media experience, a sharp analytical mindset, and a knack for developing fresh, innovative marketing ideas that cut through the noise. We’re looking for someone who thrives at the intersection of strategy and creativity, and is always ideating on ways to reach and convert audiences. If you’re excited by the challenge of growing an iconic brand in bold, imaginative ways — and have the curiosity and drive to make a real impact — we’d love to hear from you.
Responsibilities
- Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices.
- Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results.
- Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities.
- Track, analyze, and report on campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels.
- Share learnings and actionable insights with the broader Consumer Revenue team to foster a culture of collaboration, curiosity, and shared knowledge.
- Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape.
- Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts to inform strategic decisions.
- Remain informed on editorial trends and performance, developing innovative ways to integrate content into paid marketing campaigns for improved resonance and reach.
Requirements
- 3+ years of experience in digital marketing, including campaign management, creative strategy, and data analysis
- 2+ years of hands-on experience managing paid Google and Meta campaigns (additional platforms a plus)
- Demonstrated success in developing performance marketing strategies that deliver strong business outcomes
- Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies.
- Exceptional communication and stakeholder management skills—both written and verbal
- Familiarity with Google Analytics, Meta Business Manager, Google Ads Manager, all microsoft tools
- Strong visual creative sense for image and video content
- Experience with crafting performance-oriented copywriting
- A fan of the Vox Media editorial portfolio
- Someone with a natural "can-do" attitude who thrives in fast-paced environments
- Hands-on, proactive, and growth-focused
- Eager to learn and support team growth, bringing a collaborative spirit to work
Nice-to-haves
- Agency experience preferred
Benefits
- This is a permanent, full-time position .
- This job is benefits-eligible.
- We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life.
- You can find more information about our benefits here .
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