Founding SDR Lead at Pet Marketplace
About Us
Pet Media Group (PMG) is a Stockholm-based scale-up that acquires, launches and develops market-leading pet marketplaces globally, with over 1.5 million animals finding new homes through our platforms every year. We are currently live in 6 different countries (US, UK, Sweden, Netherlands, Italy and Spain) and are now scaling our US marketplace. The way pets find new loving homes has remained largely unchanged for centuries. PMG’s mission is to make this process more trusted, safe and efficient through technology. Our team has built unicorns before (e.g. Avito) and we are backed by leading European investors including Verdane and Otiva. Job Description: As our Founding SDR Lead, you will own the execution and performance of PMG’s outbound sales engine in the United States. This is a hybrid role that combines hands-on leadership, call coaching, sales enablement, and sales process management. You will lead, mentor, and support outbound reps; listen to calls and provide structured feedback; refine scripts and workflows; and ensure consistent adherence to outbound processes. While our Ops team owns systems and automation — you own making the team execute at a high level, through execution and understanding of sales systems, sales management and sales best practices. This is a hands-on with full accountability for sales performance, coaching, and operational discipline. If you are a true sales generalist with strong experience in outbound sales and sales enablement or coaching, this is the perfect role for you. Key Responsibilities:
- Own day-to-day performance of US outbound reps across activity, conversations, listings, activations, and revenue.
- Listen to calls daily and deliver structured coaching, QA feedback, and skill development.
- Make outbound calls yourself to demonstrate best practices and stay close to user behavior.
- Drive consistent adoption of structured outbound workflows, scripts, talk tracks, and activation processes.
- Maintain and continuously improve scripts, objection handling, and sales enablement materials.
- Lead daily, weekly, and monthly sales cadences including standups, call reviews, and performance management.
- Enforce KPI-driven execution through scorecards, QA rubrics, and clear expectations.
- Partner closely with RevOps on routing quality, clean data, funnel visibility, and accurate reporting.
- Provide structured insights from calls to Product, Trust & Safety, and Operations.
- Support hiring, onboarding, and ramping of outbound reps as US operations scale.
Miniumum Qualifications
- 5+ years of experience in outbound sales, and 1+ year of sales management experience within marketplaces, fintech, or transactional platforms.
- Proven track record leading SMB BDR Teams OR being a star AE in the SMB space.
- Deep experience in coaching, call review, performance management, and KPI-driven execution.
- Strong leadership presence with an ability to raise team quality through hands-on feedback.
- Highly data-driven with strong intuition for conversion metrics, funnel performance, and revenue velocity.
- Experience working cross-functionally with RevOps and Operations teams.
- Must have experience with HubSpot, including pipeline management, reporting, and workflow usage.
- Comfortable operating in fast-paced, execution-heavy environments with high accountability.
What Makes You Stand Out:
- Experience scaling sales in a two-sided marketplace
- Startup or high-growth company background
- Passion for pets, puppies, and animal welfare
- Previous experience selling into SMB segments
- Experience working remotely and across time zones
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