Marketing Director, Growth and Analytics

We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical. We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical. At Collective Health, we care about creating a culture of diversity, openness, and transparency, while engaging our intellectual curiosity, and problem solving skills. We are looking for an experienced marketing leader with a proven track record for driving and accelerating revenue growth through creative and targeted demand generation campaigns. The Head of Growth Marketing role is both strategic and operational and as such, the ideal candidate will both drive the vision for the performance marketing team as well as be willing to dive into priority tactics to ensure the team achieves results. A strong desire to contribute to immediate results as well as build future capability is essential in the role. If this sounds like a fit we'd love to connect! Role & Responsibilities:

• Collaborate with Marketing and Sales leadership to define priority marketing strategies and align them with the overall growth strategy for the company
• Build account based marketing muscle to:
• Drive lead gen MQLs and successful conversion of prospective buyers to active customers through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs
• Develop nurture, lifecycle marketing (partner with CS, Sales, CX)
• Develop, test, and scale effective digital marketing campaigns across email, SEO, SEM, and social
• Direct a structured and strategic analytics and reporting program to evaluate topline growth and ROI drivers
• Build a framework that drives speed and clarity in decision making on investments as well as a high degree of accountability
• Translate learning to finance and into actionable strategies for the team
• Oversee the company’s web properties and marketing automation tools, helping team with everything from solution selection to continued integration and tuning
• Attract, retain, and develop top Marketing talent, including the current organization of digital, operations and SDR specialists

Specific Tasks:

• Drive lead generation, conversion from MQL to closure
• Nurture existing client relationships
• Develop, test, scale campaigns, Google adword, domain authority, led score and social
• Own campaign and web metrics, Marketing automation, Web properties, CRM/email
• Structure Analytics/ROI/Reporting Dashboard to understand attribution, drive decisions/accountability, translate to finance

Qualifications:

• 8-10 years experience in digital marketing, at least 4 years in a managerial role
• Digital marketing experience required including expertise in analytics, A/B and multivariate testing, SEM, SEO, Social, Display, Field, and other inbound marketing channels
• Experience in performance-based agency or in-house marketing teams preferred
• Experience managing cross-functional marketing teams
• Demonstrated leadership and management abilities
• Strong eye for design and content quality
• Highly analytical and data-driven

Collective Health is a technology company simplifying employer healthcare to make health insurance work for everyone. With more than a quarter million members and over 60 enterprise clients—including Pinterest, Red Bull, Restoration Hardware, Box, Activision Blizzard, and more—our technical and customer experience teams are reinventing the healthcare experience for forward-thinking employers and their people across the U.S. Collective Health is headquartered in San Francisco, CA, with additional offices in Chicago, IL, and Lehi, UT. Founded in 2013, Collective Health is backed by the SoftBank Vision Fund, DFJ Growth, PSP Investments, NEA, GV, G Squared, Founders Fund, Maverick Ventures, Mubadala Ventures, Sun Life, and other leading investors. For more information, visit us at https://www.collectivehealth.com. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please reach out to [email protected]. Apply tot his job Apply To this Job