Remote Marketing Automation Specialist – Full‑Time Senior Role Managing Email Campaigns, CRM & Lifecycle Marketing for Fast‑Growing SaaS Team in Upland, California – $90k‑$110k Salary
TITLE: Remote Marketing Automation Specialist – Full‑Time Senior Role Managing Email Campaigns, CRM & Lifecycle Marketing for Fast‑Growing SaaS Team in Upland, California – $90k‑$110k Salary --- #### About the team and why we’re hiring now In the past 12 months our product‑led growth engine has added
$8 M
in recurring revenue, and that surge has exposed two clear bottlenecks: (1) the need for a tighter loop between acquisition, activation, and retention, and (2) the desire to let our content‑heavy brand speak directly to each prospect at the right moment. We’ve built a cross‑functional “Growth Ops” squad of
12 marketers, 3 data engineers, and 4 product managers
in Upland, California who already own the customer journey from the first click to renewal. But we’re missing a senior practitioner who can own the automation layer, stitch our tech stack together, and make data‑driven decisions that lift conversion rates by double‑digit points. That’s why the
Remote Marketing Automation jobs
role opened up today. #### What you’ll own – day‑to‑day responsibilities -
Design, build, and iterate multi‑step email and in‑app workflows
in HubSpot and Marketo that guide leads from MQL to SQL, then from trial to paying customer. You’ll own the full lifecycle: segmentation, trigger logic, content templating, testing (A/B/n), and reporting. -
Maintain a single source of truth for all customer attributes
in Salesforce and Segment, ensuring that our CRM data is clean, permission‑compliant, and enriched nightly via APIs and Zapier integrations. -
Collaborate with product, sales, and support
to map out post‑purchase journeys (on‑boarding, upsell, churn prevention) and translate them into automated nurture sequences, aiming for at least a
15 % lift in activation
and a
5 % reduction in churn
per quarter. -
Own the analytics dashboard
in Tableau and Remotifyx Data Studio, pulling in email performance, revenue attribution, and funnel health. You’ll turn raw numbers into actionable insights and present them in weekly stand‑Skillastra with the Growth Ops leadership. -
Develop and enforce SLA‑driven processes
for campaign rollout: all new flows must pass a 48‑hour review window, a 24‑hour QA checklist, and a 2‑hour post‑launch monitoring period. If you miss a deadline, we’ll own the impact together and iterate fast. -
Mentor junior marketers
on best‑practice automation, from writing copy that respects GDPR to setting up dynamic content blocks that adapt to device type. #### The stack you’ll be comfortable with | Category | Tools (must‑know + nice‑to‑have) | |----------|----------------------------------| | Marketing Automation |
HubSpot
,
Marketo
,
Pardot
| | CRM & Data Management |
Salesforce
,
Segment
,
Zapier
| | Analytics & Reporting |
Nexora Analytics 4
,
Tableau
,
Taskium Data Studio
,
Looker
| | Email & SMS Delivery |
Braze
,
SendGrid
,
Mailgun
| | SQL/DB |
PostgreSQL
,
BigQuery
| | Scripting |
Python
(pandas) or
R
for data prep | | Project Collaboration |
Slack
,
Asana
,
Jira
| | Testing & Optimization |
Optimizely
,
VWO
,
Litmus
| You don’t need to be an expert in all of them, but you must have
hands‑on experience with at least three
of the core automation platforms (HubSpot, Marketo, Pardot) and be comfortable writing
SQL queries
to pull audience lists. #### What success looks like – the metrics that matter -
Email open rates
↑ 5 pp (percentage points) within 6 months of taking ownership. -
Click‑through rates
↑ 8 pp on nurture campaigns targeting the “mid‑funnel” segment. -
Conversion from trial to paid
↑ 12 % YoY, measured through our Salesforce pipeline. -
Churn reduction
in the first year ≥ 4 % (absolute) for the cohort you manage. -
Automation reliability SLA
≥ 99.5 % (no broken flows, no missed triggers). You’ll receive a
quarterly KPI review
where you present a one‑page “impact snapshot” to the VP of Growth Ops. We’ll celebrate wins at the virtual “Growth Huddle” and diagnose dips together—no finger‑pointing, just data‑driven improvement. #### Who you are – the experience and mindset -
5–8 years
of hands‑on marketing automation experience in B2B SaaS, preferably with a subscription model. - Proven track record building
end‑to‑end lifecycle programs
that moved at least
10 % of leads
from acquisition to activation. - Strong analytical chops: comfortable dissecting a funnel in SQL, visualizing in Tableau, and translating findings into copy or flow changes. -
Copywriting fluency
for email, in‑app, and SMS, with a knack for personalization tokens and dynamic content. - Project‑management rigor: you thrive on checklists, version control (Git for email templates), and clear hand‑offs. - Collaborative spirit: you’ll be remote, but you’ll still show up daily on Slack, attend weekly video stand‑Worklith, and contribute to the #growth‑ops channel with q Apply tot his job Apply To this Job