Director of Marketing - Ops & Growth Leader

Reverie Hospitality

Location: Austin, TX / Texas Hill Country (Remote with regular travel to properties within ~1.5 hours of Austin; typically 1 day/week on-site or less, plus additional days for shoots or key launches)

Employment Type: Full-Time, Flexible Hours

Compensation: Total compensation: $80,000 - $100,000+. Base Salary $70,000–$90,000 + ~$10,000+ Annual Performance Bonus (tied to portfolio revenue goals and performance)

About Reverie Hospitality

Reverie Hospitality is a boutique hospitality company managing premier private retreat resorts and event venue properties across Texas Hill Country. Our portfolio includes luxury retreats, wedding weekend destinations, and vineyard resort experiences designed to deliver exceptional guest experiences. We blend thoughtful design with high-level service to create unforgettable stays, and we are building a repeatable, measurable growth engine to scale our portfolio in the coming years.

About the Role

We are hiring a Marketing Director - Operations & Growth Leader to run the marketing execution engine for our portfolio of currently 6 boutique hospitality properties. This is a hands-on operator role. Your responsibility is to take a defined 2026 marketing strategy and turn it into a functioning system: campaigns launched, landing pages live, CRM automations running, creative produced, reporting clean, and qualified leads flowing consistently to sales.

You will report directly to one of the founders/owners. Organic social and execution workflows should run without daily supervision. You will be the final editor and quality control for brand output.

Key Responsibilities

Marketing Operations & Team Management

• Own day-to-day marketing execution across our portfolio of 6 boutique hospitality companies.
• Manage remote virtual assistants (VAs), contractors, and creative vendors with clear SOPs and quality control.
• Run weekly marketing scorecard meetings covering performance, bottlenecks, and next actions.

Paid Growth Ads (Meta + Google)

• Rebuild and manage campaign structure by property and segment.
• Present organized ad batches for approval and launch.
• Manage agency relationships (if applicable) with the goal of bringing best practices of paid ads in-house.
• Maintain always-on retargeting and disciplined prospecting.

Creative Production

• Plan and produce roughly quarterly photo/video shoots
• Build reusable asset library for ads, landing pages, and lifecycle campaigns.
• Maintain and expand creative vendor relationships.

Social Media & Other Marketing Channels

• Oversee and execute social media management and influencer campaigns
• Manage Google Business with regular posts, review responses, Q&A updates, etc.
• Audit/improve property listings on OTAs, wedding/event platforms, etc.
• Execute PR / media outreach and placement coordination
• Oversee email/text marketing campaigns for Reverie and each property

CRM & Lifecycle

Oversee our web developer VA and marketing VAs to:

• Implement and manage CRM as the group sales CRM.
• Build segment-based pipelines (wedding, corporate, wellness).
• Implement Fit Form qualification before calendar booking.
• Build email + SMS automation (instant response, 14-day nurture, long nurture foundations).

Website & Conversion

Oversee our web developer VA to:

• Provide guidance on website enhancements and SEO management
• Build and optimize segment-specific landing pages per property.
• Own ad → landing page → qualification → booking conversion flow.

Tracking & Reporting

Oversee our web developer VA and marketing VAs to:

• Enforce UTM standards and coordinate GA4/GTM tracking.
• Ensure Meta Pixel + Conversions API and Google Ads tracking are accurate.
• Deliver weekly KPI scorecard (marketing, sales funnel, revenue metrics).

First 90 Days

1. First 30 Days

• CRM buildout + Fit Form live.
• Tracking baseline verified (UTMs, GA4, pixel/CAPI).
• Priority landing pages published.

2. Days 31–60

• Paid campaigns refreshed and segmented.
• Email/SMS nurture sequences active.
• Weekly KPI reporting cadence established.

3. Days 61–90

• Creative library organized and mapped to campaigns.
• Offline conversion tracking plan implemented.
• Vine launch marketing cadence prepared and scheduled.

Qualifications

• 7+ years in marketing operations, growth, or performance marketing.
• Strong CRM + automation experience (GoHighLevel preferred).
• Experience managing Meta + Google campaigns directly or via agency.
• Lead social media strategy and influencer program
• Comfortable with tracking (UTMs, GA4, GTM, pixel/CAPI).
• Strong project management and vendor coordination skills.
• Attention to detail and keen eye for branding/design, preferably in the hospitality industry.
• Local to Austin / Hill Country with ability to be on-site regularly.