Brand Insights Specialist
Join Hulu's vibrant Insights team as a Brand Insights Specialist, a pivotal role where you will spearhead research initiatives that shape Hulu's Brand, influence our Customers and Campaigns, and impact the larger streaming industry. In this role, you will design and implement research projects, analyze data, and translate insights into actionable strategies that will drive decision-making for Hulu and the Direct-to-Consumer (DTC) business. We are seeking an analytical storyteller who excels at amplifying the consumer voice, balancing strategic vision with practical execution, and thriving in a fast-paced, collaborative environment. This position is office-based in our Santa Monica office. WHAT YOU WILL DO Brand Strategy & Measurement
- Manage critical processes that support Hulu's Brand Health Tracking.
- Contribute to brand marketing research projects, including various Bundle packages and ad hoc campaign strategies.
Collaborate Across Teams
- Work closely with Hulu's Marketing, Strategic Planning & Operations, and Content Partnerships teams, alongside partners across TWDC to set research goals and strategies.
- Build strong relationships with internal stakeholders, agencies, and external research partners.
- Act as a trusted advisor, ensuring insights inform strategic and operational decisions.
Insights & Analysis
- Design, execute, and analyze both qualitative and quantitative research projects.
- Synthesize data from various sources into clear, compelling narratives.
- Identify trends in consumer behavior, campaign performance, and market dynamics to influence business and marketing priorities.
- Develop comprehensive reports and presentations that effectively communicate insights and actionable recommendations.
Stay Ahead of Industry Trends
- Keep current with developments in streaming, advertising, consumer research, and media.
- Introduce innovative perspectives and best practices to continually enhance Hulu's insights capabilities.
WHAT TO BRING Research/Insights Expertise
- 4+ years of research experience, preferably at a market research firm specializing in entertainment, within an entertainment/media brand, or a Direct-to-Consumer brand.
- BA/BS in social sciences or a related field, showcasing a strong analytical foundation or equivalent professional experience.
- Proven ability to manage tracking studies, particularly in Brand and/or Advertising.
- Strong understanding of survey methodologies and campaign attribution.
- Proficient with analytical tools and statistical software (e.g., SPSS, SQL, R, Python).
Analytical Thinking
- Ability to prioritize, multitask, and navigate complex projects within a highly matrixed organization.
- Detail-oriented, organized, and capable of delivering results under tight deadlines.
- Solutions-oriented mindset, eager to tackle complex tactical or strategic challenges.
Communication & Collaboration
- Exceptional storytelling and presentation skills, effectively translating complex insights into actionable narratives.
- Strong verbal and written communication skills, comfortable presenting to all levels of the organization.
- Collaborative team player, able to build trust and credibility with diverse stakeholders.
- Genuine passion for research, television, streaming, marketing, advertising, and the latest media technologies.
NICE-TO-HAVES
- Experience with a Direct-to-Consumer (DTC) streaming service or a research firm focusing on DTC streaming services.
- Familiarity with digital analytics, media mix modeling, attribution, and modeling methodologies using various data sources.
The hiring range for this position in Santa Monica, California is $93,200.00 - $128,000.00 per year. The final base pay will consider internal equity and may vary based on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be included in the compensation package, along with a comprehensive suite of medical, financial, and/or other benefits, depending on the level and position. Job ID: 10140982 The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all applicants, including individuals with disabilities and veterans with disabilities. If you have a disability and require a reasonable accommodation to search for a job opening or apply for a position, please email your request regarding accessibility. This email is for inquiries related to accessibility within the online application system due to a disability and will not respond to general employment inquiries. Apply tot his job Apply To this Job