Manager, eCommerce

About the position As the Ecommerce Manager, you will serve as a key architect of our digital growth, overseeing the performance of the company’s entire digital sales ecosystem. This role manages a diverse portfolio that includes our direct-to-consumer (D2C) site, mobile applications (iOS and Android), third-party marketplaces, and social commerce channels. Crucially, you will approach our digital ecosystem with a product mindset, treating our sites and apps not just as sales channels, but as evolving products that require continuous iteration, feature development, and user-centric innovation. You will act as the bridge between digital and physical retail, ensuring our omnichannel growth strategy creates a synergistic platform where all channels reinforce one another.

Responsibilities

• Digital Sales Channel Performance: Run the day-to-day and manage the growth for all digital sales channels, including D2C, Marketplaces, and Social selling platforms (e.g., TikTok Shop, IG Checkout).
• Product-Led Ecommerce Strategy: Manage the ecommerce ecosystem as a product. Develop, own, and execute the product roadmap for Web and App, prioritizing features and improvements based on customer value, business impact, and data.
• Marketplace Management: Manage and optimize presence on third-party marketplaces (e.g., Amazon, Walmart), ensuring brand consistency, inventory alignment, and sales growth.
• Omnichannel Growth: Drive the strategy for a unified commerce experience, ensuring that digital efforts (D2C, App, Marketplace) seamlessly integrate with and support physical retail goals.
• Conversion Rate Optimization (CRO): Lead CRO initiatives across web and app platforms, utilizing A/B testing and user research to continuously optimize the customer journey and increase revenue per user.
• Cross-Functional Collaboration: Act as a highly collaborative hub, interfacing daily with Marketing, Merchandising, Channel Marketing, Operations, and Sales teams to align inventory, promotions, and brand messaging across the board.
• Analytics & Reporting: Utilize Google Analytics 4 (GA4) and other reporting/analytics software to gather deep insights, track KPIs, and make data-driven decisions that improve product performance
• Cost & Budget Management: Oversee operational budgets and the Digital P&L. Manage costs technology vendors, platform fees, and logistics to ensure profitability.
• Other duties as assigned.

Requirements

• Minimum of 6 years of experience in large-scale D2C ecommerce and omnichannel platform management.
• Demonstrated ability to manage ecommerce platforms using product management methodologies (roadmapping, backlog management, agile iteration).
• Proven track record of managing and growing sales on third-party marketplaces is a must.
• Demonstrated experience managing costs, budgets, and digital channel profitability.
• Must have an analytical mind with expert-level proficiency in GA4.
• Strong command of CRO principles and experience running experiments to drive performance.
• Excellent interpersonal skills with the ability to work effectively across Merchandising, Ops, Sales, and Marketing departments.
• Proven track record in a large Shopify Plus ecosystem.
• Ability to work in the Downtown LA office with a hybrid in-office schedule 1-2 times per week.

Nice-to-haves

• 8 years of experience in large-scale D2C ecommerce and omnichannel platform management.
• Experience with social commerce trends and tools.
• Familiarity with agile development methodologies (Scrum/Kanban).
• Strong project management skills to handle multiple channel strategies simultaneously.

Benefits

• Medical, Dental and Vision Coverage
• FSA options for Medical, Dependent Care & Commuter Benefits
• Paid Time off, Paid Sick Time, and Paid Holidays
• 401(k) with generous match program
• Free Life Insurance and AD&D
• Long Term Disability Insurance
• Employee Discount

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