Website and CRM Manager

Company Description

Great Basin College (GBC) is a regionally accredited public institution, serving a vast area across Nevada, as well as parts of Oregon, Arizona, Idaho, Utah, and California. With its main campus in Elko and additional centers located in Ely, Pahrump, and Winnemucca, GBC provides comprehensive educational opportunities, including rapidly growing online programs. The college offers certificates, associate degrees, and bachelor's degrees designed for today's high-demand careers. Grounded in industry standards and community needs, GBC programs focus on practical and professional skills that lead to real job opportunities. Role Description The Website & CRM Manager oversees the day-to-day administration and long-term improvement of the college’s website and customer relationship management (CRM) system. This role is responsible for ensuring these platforms are reliable, accessible, secure, and effectively support institutional priorities such as enrollment, student services, marketing, advancement, and community engagement. Working collaboratively across departments and under the supervision of the Communications Manager, the role sets standards, manages systems and vendors, and leads improvements to ensure the college’s digital platforms deliver an optimal user experience, reflect brand standards, and comply with accessibility and data regulations. Location: Remote option available, but must reside in Nevada. RESPONSIBILITIES Website Strategy & Management

• Develop and manage a plan for website updates, enhancements, and long-term improvements, ensuring alignment with institutional goals and digital best practices
• Serve as the primary administrator for the college website, overseeing site architecture, navigation, content standards, and publishing policies
• Oversee editing and publishing in the Modern CampusCMS including regular content audits to ensure accuracy, consistency, and removal of outdated or duplicate content
• Establish and manage CMS user roles, permissions, and approval workflows, providing guidance and quality control for departmental content contributors
• Ensure website compliance with accessibility standards (WCAG/ADA), privacy regulations, and institutional policies

Technical Maintenance, Security & Performance

• Ensure website functionality, performance, and reliability through regular updates, testing, and coordination with IT and external vendors
• Manage hosting environments, domain registration, integrations, and platform upgrades
• Maintain working knowledge of HTML, CSS, and JavaScript to support troubleshooting, enhancements, and vendor coordination

SEO, Analytics & Optimization

• Apply search engine optimization (SEO) best practices to improve search visibility and performance
• Monitor website traffic and performance using analytics tools (e.g., Google Analytics), and prepare reports for stakeholders
• Use data insights to recommend and implement improvements to content, navigation, and user experience
• Support digital campaigns through the creation and maintenance of landing pages, related website components, and forms tied to recruitment, events, and student retention

CRM Administration & Strategy

• Serve as the primary administrator for the college’s CRM, supporting workflows for admissions, advising, marketing, and advancement operations
• Manage CRM configuration, user permissions, and data quality in accordance with data governance and privacy standards
• Ensure data integrity, user permissions, and compliance with data governance and privacy standards
• Provide training, documentation, and ongoing support to CRM users across departments

Project Management & Collaboration

• Lead website and CRM projects from planning through implementation, including system enhancements, integrations, and major content or process changes
• Coordinate timelines, priorities, and resources across departments, IT, and external vendors
• Stay current on trends and best practices in higher education, nonprofit, and digital platform to recommend continuous improvements

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Information Technology, Information Systems Computer Science, Web Development, Digital Media, Marketing, Communications, or a related field
• 3–7 years of professional experience managing a website for a complex organization with multiple stakeholders, content contributors, and audiences
• Demonstrated experience serving as a primary administrator or system owner for a website and working extensively within a CRM platform
• Strong understanding of content strategy, user experience, accessibility standards (WCAG/ADA), analytics tools, and performance reporting
• Experience administering a CMS (e.g., WordPress, Drupal, or similar) at an organizational level, including content workflows, user roles and permissions, governance standards, and quality control
• Ability to interpret data and stakeholder needs to prioritize improvements and make informed recommendations
• Excellent written and verbal communication skills with the ability to collaborate across departments with technical and non-technical partners

PREFERRED QUALIFICATIONS

• Experience working in higher education, nonprofit, or public-sector environments
• Familiarity with enrollment, advising, marketing, or advancement workflows, and the systems that support them.
• Experience coordinating or leading digital projects involving cross-functional teams, vendors, or platform upgrades
• Working knowledge of front-end web technologies (HTML, CSS, JavaScript) sufficient to support troubleshooting and vendor collaboration

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