Marketing Specialist - Pocari

Ulrich Steinke Rechtsanwalt und Notar is seeking a Marketing Specialist to enhance the brand presence of Pocari Sweat in the U.S. market. The role involves managing social media accounts, developing partnerships, and supporting activation efforts across various marketing channels.

Responsibilities

• Manage and operate official social media accounts
• Create original content that effectively communicates the brand story
• Collaborate with and direct external agencies for content creation and strategy
• Handle influencer assignments and drive promotional campaigns through collaborations with external content partners
• Manage existing partnerships (including the Los Angeles Angels, UCI, and others)
• Manage incoming inquiries from external accounts and actively create new partnership opportunities
• Adopt a highly proactive approach: go beyond standard contractual obligations by actively contacting partners to explore and maximize what the brand can achieve together
• Engage deeply in on-site activation execution, moving beyond basic event management to ensure successful implementation
• Work closely and cross-functionally with Sales, Retail Marketing, and Experiential Marketing teams to provide multifaceted support
• Collaborate with external agencies to execute on-site activations for various events and campaigns

Skills

• Strong passion and interest in the marketing field, with a proactive, out-of-the-box mindset
• Excellent communication and interpersonal skills to smoothly drive projects involving diverse stakeholders (agencies, influencers, partners, and internal departments)
• Experience in, or a strong willingness to engage in, content creation and acting as a brand representative at large-scale events (e.g., Tokyo Marathon)

Company Overview