[Remote] Marketing Development Representative
Note: The job is a remote job and is open to candidates in USA. RWS Group is focused on unlocking global understanding and values diversity in its workforce. The Marketing Development Representative (MDR) will qualify inbound marketing leads and convert them into high-quality sales opportunities, acting as a bridge between Marketing and Sales.
Responsibilities
- Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
- Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
- Engage with prospects via email, phone, and social channels to assess needs and readiness
- Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
- Convert qualified leads into sales opportunities and contributes to pipeline generation
- Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
- Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
- Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
- Follow up on inbound campaigns using outreach sequences
- Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
- Collaborate with Marketing on messaging, follow-ups, and nurture sequences
- Follow defined internal processes (lead routing, opportunity creation, CRM rules)
- Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities
Skills
- 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
- Strong communication skills across phone, email, LinkedIn, and outreach tools
- Experience using CRM systems such as Salesforce (or similar)
- Familiarity with marketing automation platforms like HubSpot
- Ability to quickly understand customer needs and assess buying intent
- Ability to clearly articulate value propositions to prospects
- Strong organizational skills and ability to manage multiple leads and follow-ups
- Target-driven mindset with focus on hitting KPIs and pipeline goals
- Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams
Company Overview