Media Coordinator
Salt XC is a North American marketing agency that creates connected experiences through creative, digital & media innovation. The Media Coordinator will execute media programs, collaborating with internal teams and media vendors to deliver results and optimize campaigns based on performance insights.
Responsibilities
- Support campaign setup, trafficking, and budget allocation across platforms (e.g., META, TikTok). Assist in managing insertion orders, budgets, and delivery pacing under guidance. Ensure campaigns are executed according to approved plans and timelines
- Assist in the preparation of media plans, proposals, and supporting documentation. Develop an understanding of how different channels contribute to awareness, consideration, and conversion. Support the team in aligning campaign execution to client objectives and KPIs
- Compile and maintain campaign reports using GA4, platform dashboards, and internal tools. Validate data accuracy and ensure consistency across reports. Identify basic trends or performance changes and escalate to your manager
- Build working knowledge of key platforms (Meta, TikTok eg.). Learn and apply Salt’s internal processes, naming conventions, and tech stack. Support tagging, tracking, and implementation of campaign requirements
- Implement basic optimizations (budget adjustments, creative swaps, audience updates) as directed. Monitor campaigns for pacing and performance issues. Support A/B testing initiatives and document results
- Assist with audience setup and targeting based on defined strategies. Learn how audience insights and data inform media decisions. Support the organization and documentation of audience and channel learning
- Work closely with internal teams (account, creative, strategy) to ensure alignment on assets and timelines. Communicate clearly and proactively regarding progress, blockers, and updates. Contribute to a positive, collaborative team environment
Skills
- 1–2 years of experience in marketing, advertising, or digital media
- Foundational knowledge of digital media platforms (Meta & TikTok are primary focus.)
- Strong attention to detail and organizational skills
- Effective written and verbal communication skills
- Ability to manage multiple tasks in a fast-paced environment
- Proficiency in Microsoft Office / Google Workspace
- Exposure to analytics tools such as Google Analytics (GA4) nice to have
Benefits
- Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.
- Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.
- Real Rewards: Referral and new business bonuses and exclusive lifestyle perks.
- Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.
Company Overview