Digital Marketing Specialist

Remote · USA Full-time New today

HA International, LLC is looking for a Digital Marketing Specialist who will translate complex technical products into engaging marketing campaigns. The role involves designing automated workflows, creating content across platforms, and managing the company's digital presence to drive growth in a B2B environment.

Responsibilities

Design, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeys
Partner with internal teams to refine segmentation, lead scoring, and personalization strategies
Track performance and continuously improve campaigns based on data and insights
Plan, create, and publish content across key platforms using HubSpot
Leverage AI tools to produce engaging video, image, and written content—and help evolve our tech stack
Use HubSpot’s AI (Breeze) and other tools to accelerate content development
Monitor trends, analyze performance, and optimize engagement strategies
Build and manage web pages, landing pages, and blogs within HubSpot CMS
Customize templates and enhance content with compelling visuals and media
Monitor site performance and implement SEO best practices
Conduct A/B and adaptive testing to improve user experience and conversions
Support tradeshow marketing (graphics, booth assets, and coordination)
Partner with Product Managers to develop product-focused content (launches, case studies, campaigns)
Contribute to broader marketing initiatives and projects as needed

Skills

Bachelor's degree in Marketing, Communications, or related field
1–3 years of hands-on experience with HubSpot Marketing Hub and CMS
Proven experience building and optimizing marketing automation workflows
Strong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn)
Ability to manage web pages, landing pages, and campaigns within HubSpot
HubSpot certifications (required) and proficiency with HubSpot AI tools
Experience with design tools (Adobe InDesign, Photoshop, Canva) and Google Workspace
Comfort using AI tools to enhance content creation and productivity

Company Overview

HA International (HAI), a key subsidiary of Hüttenes-Albertus, is the leading supplier to the North American foundry industry. It was founded in 2001, and is headquartered in Westmont, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.ha-international.com/.

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Digital Marketing Specialist

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