Technical Sales Lead

CMI INC- Designs, manufactures, and sells breath alcohol analysis equipment marketed worldwide for law enforcement and other industries.

The Technical Sales Lead - PBT (Preliminary Breath Tester) is responsible for leading and managing all sales activities within an assigned territory for breath alcohol testing instrumentation used by law enforcement agencies. This role focuses on driving revenue growth, building long-term customer relationships, and expanding market presence through strategic sales planning, technical product knowledge, and consultative selling.

The ideal candidate will work closely with law enforcement agencies, government organizations, and related professionals to provide reliable alcohol testing solutions that support public safety initiatives.

This is a REMOTE position.

Key Responsibilities

1. Promote, demonstrate, and sell handheld breath alcohol testing instruments and related products to law enforcement agencies and government organizations within an assigned territory. 2. Identify and pursue new sales opportunities through prospecting, networking, and business development initiatives. 3. Research and monitor government funding sources, grants, and procurement processes relevant to law enforcement equipment purchases. 4. Develop a deep understanding of customer needs, agency specifications, and compliance requirements to recommend appropriate product solutions. 5. Prepare accurate quotes, bids, and proposals while managing the full sales cycle from initial contact through closing. 6. Attend trade shows, industry conferences, and professional events to strengthen customer relationships and generate new business opportunities. 7. Maintain and grow existing customer accounts by building trusted relationships with police officers, forensic specialists, DUI program coordinators, and other law enforcement personnel. 8. Collaborate with internal teams including engineering, manufacturing, service, and customer support to ensure high-quality product delivery and customer satisfaction. 9. Maintain expert-level knowledge of company products, industry regulations, and competitor technologies.

10. Conduct product demonstrations, technical training sessions, and educational presentations for customers and stakeholders. 11. Develop sales forecasts and strategic territory plans while providing regular sales activity reports and updates to leadership.