Media Buyer / Ads Strategist
Media Buyer / Ads Strategies
Full Time Position | Remote Set up
ABOUT THE ROLE
We are seeking a skilled Media Buyer / Ads Strategist who can plan, launch, optimize, and scale paid advertising campaigns across Meta, Google, TikTok, and other platforms. The ideal candidate is a data-driven, understands full-funnel marketing, and can maximize results while collaborating regularly with the executive and client teams.
RESPONSIBILITIES
- Plan ad strategies based on client goals (leads generation, awareness, conversions).
- Launch, manage, and optimize campaigns in Meta Ads Manager, Google Ads, and other advertising platforms.
- Create and test audiences, placements, bidding and types, and creative variations.
- Set up tracking pixels, events, custom conversions and CAPI.
- Work closely with the client team on ad copy and video direction.
- Monitor performance daily and implement data-driven optimizations.
- Produce weekly and monthly campaign reports with insights and next steps.
- Coordinate with the Growth Team to improve data performance with less quality lead.
- Use Go High Level to review pipelines, track lead quality, verify form submissions, and support sales automation alignment.
QUALIFICATIONS
- 2+ years of proven work experience in ads for brands or marketing agencies.
- Strong expertise in Meta Ads Manager for Meta and Google Ads.
- Experience with pixel setup, events, conversion tracking, and attributions.
- Ability to measure, track, and implement optimizations to reduce CPA/ROAS.
- Familiarity with Go High Level for checking lead pipelines, tracking submissions, and aligning campaigns with submissions.
- Ability to manage and scale large campaigns with big budgets.
NICE TO HAVE
- Knowledge of TikTok Ads, LinkedIn Ads, or YouTube Ads.
- Experience with e-commerce (catalog and ASA) optimization.
- Understanding of funnel strategies and the testing.
- A testing experience with creatives and landing pages.
CORE SKILLS
- Campaign setup & optimization
- Budget management
- Ad/audience strategy
- Data interpretation & reporting
- Creative testing and decision-funnel awareness & tracking
- Go High Level Platform understanding
BENEFITS
- Remote work setup
- Training support and platform certifications
- Performance bonuses
- Growth opportunities within the marketing team