SEO Content Specialist

About Us

AYP Group is a leading HR Tech company, empowering businesses with comprehensive Employer of Record (EOR) solutions. We simplify workforce management by offering seamless payroll services, efficient employee management, and expert HR advisory, enabling companies to thrive across APAC with confidence and ease.

Joining AYP means gaining regional exposure and engaging in cross-cultural collaborations with teams from various countries. We are committed to fostering both personal and professional growth through a culture of coaching and continuous learning.

Job Overview

We are seeking a SEO Content Specialist to support our content creation and social media management efforts. This role is ideal for fresh graduates or candidates with up to 2 years of experience who are passionate about creating content be it in writing, visual or video. You will have the opportunity to create impactful content, optimize for SEO best practices, and engage with audiences across multiple platforms.

Key Responsibilities

• Create, write, and edit high-quality content for the website, blogs, and social media.
• Ensure content aligns with brand voice and engages the target audience.
• Assist in optimizing content for search engines using on-page SEO practices via strategies such as SEO keyword research,
• Develop and execute social media strategies for platforms like Xiaohongshu (XHS), Instagram, and WeChat.
• Create and schedule engaging social media content, including posts, stories, and videos
• Track content and social media performance using analytics tools.

Requirements

• Fresh graduate or candidates up to 2 years of working experience in SEO content creation (written, visual and video) and social media management
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Basic understanding of SEO principles, tools, and best practices.
• Proficiency in Mandarin is a must, as this role requires creating and managing content in Mandarin in wechat and XHS.
• Excellent writing, editing, and communication skills in both Mandarin and English.
• Proficiency in using social media platforms and analytics tools.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinker with a results-driven mindset.

Ready to make an impact? Apply now and become a vital part of AYP Groups journey to redefine HR Tech in APAC.