Fulfillment Solutions Director (California)

Fulfillment Solutions Director (California)

Location: California

Job Type: Full-Time

Reports To: Sr Sales Director

WeShip Express is seeking a dynamic, results-driven senior sales professional to grow our California market. This role is responsible for developing and executing strategic sales plans, expanding market share, strengthening supplier and winery relationships, and driving new revenue opportunities across the state. The ideal candidate brings deep sales expertise, strong winery and supplier connections, and proven success in DTC and 3PL solution selling.

WeShip Express is an industry leading e-commerce specialized logistics company with over 20 years of compliance and shipping experience. Our all-hands-on deck team is dedicated to providing a reliable and efficient delivery experience. An entrepreneurial spirit with a commitment to our partners is the foundation of our culture and guides our vision. WeShip Express is rapidly growing our core business and expanding into new verticals and delivery systems.

This is an opportunity to make a major impact in one of the largest and most strategic markets in the country. You will help shape growth strategy, lead a talented team, and directly influence the company’s long-term success in California.

• Develop and execute a California-focused sales strategy aligned with company revenue goals.
• Identify and close new business opportunities with wineries, beverage retailers, and strategic partners.
• Build and maintain strong relationships with major customers, retailers, and winery ownership groups.
• Serve as the fulfillment sales subject matter expert, providing expertise in DTC, compliance driven fulfillment, warehousing, and 3PL logistic solutions.
• Act as a strategic partner to internal stakeholders by supporting complex deal strategy, solution design, and sales execution related to fulfillment services. 
• Coach, mentor, and develop sales team members, providing guidance on deal strategy, pipeline management, value-based selling, and best practices to drive consistent performance.
• Drive DTC fulfillment growth opportunities with compliance-sensitive winery and DTC solutions.
• Sell complex 3PL, warehousing, fulfillment, and logistics solutions.
• Analyze market trends, customer needs, and competitor activity within California.
• Collaborate with operations, customer service, and finance teams to ensure seamless execution.
• Prepare accurate forecasts, pipeline reports, and revenue projections.
• Negotiate high-value contracts, pricing agreements, and service terms.
• Travel throughout California to meet clients and attend industry events.
• Other duties as assigned.

• Bachelor’s degree in Business, Marketing, Sales, or related field preferred.
• 7+ years of progressive sales experience in logistics, fulfillment, wine & spirits, distribution, or related industries.
• Established supplier, winery, and retail network throughout California.
• Demonstrated experience serving as a sales subject matter expert in fulfillment, logistics, and 3PL solutions within a highly regulated environment.
• Proven DTC sales leadership experience, including winery fulfillment growth strategies.
• Proven ability to coach, mentor, and influence, sales professionals translating product and market knowledge into scalable sales success.
• Experience with CRM systems, forecasting tools, and sales analytics.
• Strong individual contributor mindset with proven success building and closing strategic opportunities.
• Ability to travel frequently within California.

• Competitive base salary range: $150,000 – $175,000
• Uncapped commissions ($225,000 - $325,000 base plus commissions OTE)
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Mileage reimbursement