Performance Marketing Lead
What is Teachable?
Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we're the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that's why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Part of the global Hotmart Company portfolio, whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team!Teachable is a SaaS platform that serves educators who publish and monetize online courses, content, and coaching. We also have a B2B function, serving companies that use software to optimize their employee onboarding and training.
We are seeking a Performance Marketing Lead to lead our paid user acquisition efforts across B2C and lead acquisition for B2B. In an increasingly complex SaaS environment, you will operate as a high-impact IC, owning all paid marketing channels.
This role’s responsibilities will include search engine marketing (SEM / PPC), social media marketing (SMM), budget management, lead generation, keyword research, measuring data and analytics, working cross functionally with Sales and Product Marketing, and more. A key focus will be leveraging AI and new tooling to drive efficiency and scale.
This role reports directly to the Senior Lead of Acquisition.
Responsibilities
- Direct strategy and execution of all paid acquisition across B2C and B2B
- Work cross functionally with Sales, Product Marketing, Brand & Content, and more
- Set and manage monthly and quarterly budgets and goals for paid marketing
- Own SEM, SMM, OTT, Reddit, and all other paid marketing channels
- Implement and oversee marketing automation and advanced tooling to streamline workflows
- A/B test new channels, ad types, messaging/targeting, and more
- Be data-driven, keeping us honest to monthly and quarterly goals for paid growth
Experience Required
- 5+ years of paid marketing experience
- 3 years of experience owning Paid Search (SEM)
- 3 years of experience owning Paid Social (SMM)
- Experience owning large marketing budgets (8 figures annually)
- Strong experience in both B2C and B2B acquisition
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Confident in pushing back on "bad ideas" or low-impact requests through data-backed reasoning
- Experience in SaaS is a plus