Senior Product Manager

Who we are

Agworld is the Collaborative Agricultural Information System of choice for 10,000+ growers, agronomists, ag retailers and contractors throughout the United States, Canada, Australia, New Zealand and South Africa to manage over 200 million acres of cropping annually. With Agworld, they are able to collect data at every level of their operation and share this data with everyone that matters to them. Agworld is the agricultural industry’s preferred system for creating crop plans, agronomic recommendations, fertilizer scripts, budgets, spray records, and a wide variety of reports.

With Agworld, service providers such as agronomists, ag retailers and contractors now have a way to digitally collaborate with their grower clients and vice-versa. Growers can digitally receive crop plans, recommendations, budgets and much more from their trusted partners, and send work orders, application records and other information to anyone who needs access to it. With Agworld you cut out unnecessary emails, phone calls and text messages, and instead can rely on having access to up-to-date information on your iPhone, iPad or computer at all times.

Growers, their staff, agronomists, input providers, contractors, banks, accountants, land owners and many other stakeholders are now able to work together on the same set of data.

Part of Semios Group

Agworld is part of Semios Group. Founded in 2010, Semios Group is a leading agricultural technology company helping growers, agronomists, and ag retailers manage over 100 million acres across five countries. Semios pioneered variable-rate pheromone-based mating disruption in orchards and has since expanded into a comprehensive portfolio covering crop protection, water management, frost control, automation, and a leading farm management information system. Semios Group includes trusted brands such as Semios, Agworld, Altrac, and Greenbook. We continue to drive the next generation of digital agriculture, supporting growers, agronomists and ag retailers in improving sustainability and profitability.

Who you are

You’re motivated by making a real-world impact and care deeply about growers and the people who support them. You take the time to listen, learn, and understand the daily realities of farming and agriculture.

You believe great technology only matters when it truly serves its users. No matter your role, you value strong relationships, practical innovation, and collaboration built on trust.

Curious, collaborative, and impact-driven, you’re excited to help shape the future of digital agriculture alongside a team that shares your commitment to meaningful progress—for growers and for the industry.

What you will do

As the Senior Product Manager, Agworld North America, you will lead strategy and execution across core areas of our AgTech SaaS platform. This role will own key product initiatives spanning grower workflows, data-driven capabilities, and platform infrastructure, ensuring our solutions deliver meaningful value to growers, agronomists, and agricultural enterprises.

In this role, you will also focus on Crop Inputs label database functionality, redesigning product for the existing platform and new growth opportunities from independent users, product manufacturers, and ag retailers. Greenbook also collaborates with AI to enable an agronomist efficiency use case.  

You will develop commercially viable SaaS solutions for agronomists, ag retailers, and product manufacturers, including features such as crop input technical decision support, agronomist efficiency tools, and point-of-product selection marketing.

Key Drivers

Existing Product Redesign & Commercialization

Key Responsibilities

Product Strategy & Vision

• Define and execute product strategy aligned with company goals, market opportunities, and revenue targets.
• Own and evolve the roadmap across key product areas including grower workflows, data capabilities, and platform services.
• Identify opportunities to expand platform capabilities through analytics, integrations, APIs, and data-driven features.

Customer & Market Insight

• Conduct customer discovery with growers, agronomists, and agricultural partners to deeply understand operational workflows and unmet needs.
• Analyze customer feedback, usage data, and market trends to identify opportunities for product improvement and innovation.
• Translate complex agricultural workflows and data insights into intuitive digital experiences.

Product Execution & Delivery

• Lead product development from discovery through delivery.
• Write clear product requirements, user stories, and success metrics.
• Partner closely with engineering, design, and data teams to deliver high-quality product releases.
• Prioritize product initiatives based on customer impact, strategic value, and technical feasibility.

Data & Platform Capabilities

• Drive development of scalable platform capabilities, including data ingestion, analytics, APIs, and integrations.
• Partner with engineering and data science teams to ensure data reliability, performance, and scalability.
• Define and track product KPIs and usage metrics to guide continuous improvement.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Customer Success, and Engineering to ensure product initiatives support go-to-market strategy and revenue growth.
• Contribute to the pricing, packaging, and commercialization of advanced product capabilities.
• Communicate product strategy, roadmap, and performance insights to stakeholders
• Greenbook and Agworld NA collaborate closely, with Greenbook identifying and shaping product labeling capabilities (including compliance-related data), while the NA PM integrates and operationalizes those capabilities within FMIS workflows, and joint ownership of "compliance" - the intersection of label data, product usage (application workflows), and external reporting requirements.

12- month success metrics will include:

• Increased adoption and utilization across core product workflows
• Improved onboarding activation and feature utilization
• Increased revenue retention and expansion
• Growth in the usage of data-driven and platform capabilities
• Successful delivery of roadmap initiatives on time and within scope