Geo Marketing
Specialist, Geo Marketing – ELL MexicoRole Objective
Implement and execute ELL marketing strategies in Mexico, ensuring effective local adaptation, alignment with sales and distributors, and measurable impact on pipeline and revenue.Role Description
The Specialist, Geo Marketing – ELL Mexico is responsible for the local implementation of marketing initiatives for the English Language Learning (ELL) portfolio, ensuring that global and regional campaigns are effectively adapted and executed within the Mexican market.This role works closely with sales teams, distributors, assessment, and regional marketing teams (Brazil and ROL), ensuring consistent, timely execution aligned with commercial business objectives.The position has a strong focus on execution, cross-functional coordination, budget control, and performance tracking.Responsibilities Campaign Implementation and Execution
- Adapt and implement global and regional campaigns in the Mexican market.
- Execute local launches of ELL products and solutions.
- Coordinate channel activations with distributors.
- Ensure availability and proper deployment of commercial materials.
- Coordinate participation in industry events and educational fairs.
- Oversee field execution of marketing initiatives.
- Work directly with the sales team to ensure campaign alignment.
- Support demand generation and sell-in initiatives.
- Coordinate actions with strategic distributors.
- Identify improvement opportunities based on sales feedback.
- Monitor key campaign performance indicators (leads, MQLs, influenced pipeline).
- Track results and prepare monthly performance reports.
- Manage assigned budget and optimize investment.
- Recommend improvements based on performance analysis. Operational Management and Coordination
- Develop creative briefs for local materials.
- Coordinate with Creative Services and external vendors.
- Manage timelines and deliverables.
- Utilize tools such as Salesforce, Marketing Cloud and project management systems.
- Strong organizational skills
- Strong execution-oriented mindset
- Effective coordination with commercial teams
- Budget management and control
- Data analysis and KPI tracking
- Clear communication and cross-functional collaboration
- Proactive mindset with a strong sense of urgency
- 4–6 years of experience in marketing, trade marketing, or campaign execution
- Experience working with commercial teams and/or channel partners
- Experience managing multi-channel campaigns
- Experience in the education sector (preferred)
- Intermediate to advanced English proficiency (ability to interact at a regional level)
- High level of operational autonomy
- Strong commercial results orientation