SEO Strategist
About Dr. Berg Nutritionals
Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.
Be part of an innovative, fast-growing company passionate about transforming lives through health and wellness education. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.
Role Summary
We're hiring a part-time SEO Strategist to own the technical health, organic performance, and search visibility of DrBerg.com and Shop.DrBerg.com. This role is central to a new AI content pipeline scaling article production to 40–60+ pieces per month.
You'll guide topic selection for AI-generated content, optimize for both traditional search and AI discovery platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews), and directly influence how millions of people find Dr. Berg's content and products.
This position owns the end-to-end SEO program – from technical audits and bug remediation to keyword strategy, on-page optimization, backlink building, and KPI reporting.
Why Join Dr. Berg Nutritionals
- Work on one of the most-trafficked health education websites in the world
- Own a high-visibility program with direct executive support and clear impact
- Collaborative, mission-driven team focused on helping people live healthier lives
- Competitive compensation and opportunities for professional growth
What You'll Do
Technical SEO & Site Health
- Conduct monthly technical SEO audits and maintain site health at or above target thresholds
- Monitor and resolve crawl errors, broken links (404s), redirect issues, underscore URLs, mixed content, and indexability problems
- Own robots.txt, XML sitemap, and canonical tag configuration
- Track and improve Core Web Vitals (LCP, CLS, FID), page speed, and mobile usability
- Log, triage, and track technical fixes in ClickUp and Trello; escalate out-of-scope issues and ensure resolution before the next audit cycle
Keyword Strategy & On-Page Optimization
- Conduct ongoing keyword research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector
- Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent
- Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking
- Deploy and maintain schema markup across the site
Content & Competitive Strategy
- Partner with the content team to ensure new content is keyword-optimized and follows SEO best practices (target: ~5 pieces of high-quality content per week)
- Conduct ongoing competitor analysis to identify opportunities, gaps, and threats
AI Content Pipeline & AI Search Optimization
- Drive topic selection for the AI content pipeline by identifying high-value keywords, AI citation gaps, and content opportunities (40–60+ articles/month at scale)
- Coordinate with the AI Automator Engineer to ensure all AI-generated content is optimized for search before publication
- Monitor and track how AI search platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) cite and reference our website's content
- Track per-article organic traffic performance and feed data back into topic selection
- Produce the first comprehensive AI citation report and establish ongoing reporting cadence
Backlink Building & Authority
- Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets
- Execute outreach campaigns (email, social, LinkedIn) to acquire high-quality backlinks
- Document, track, and report on backlink placements and domain authority
Analytics, Tracking & Reporting
- Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking
- Deliver reports on a consistent cadence:
- Weekly — Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions)
- Weekly — Keyword Ranking & Visibility Report
- Monthly — Technical SEO & Site Health Report
- Monthly — Backlink Report (active backlinks, acquired/lost, domain authority)
What You'll Bring
Required
- 3+ years of hands-on SEO experience, ideally in-house at a content-driven or e-commerce brand
- Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs)
- Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope, Google Trends, Rank Math or Yoast
- Familiarity with how AI-driven search experiences (e.g., Google AI Overviews) impact traffic and discovery
- Understanding of how large language models interpret, summarize, and cite content
- Experience optimizing content for authority, clarity, and structured information — not just keywords
- Strong working knowledge of Core Web Vitals, schema markup, redirects, canonicalization, and mobile optimization
- Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar)
- Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders
- Strong written communication and reporting skills
Preferred
- Experience in the health, wellness, nutrition, or supplement industry
- Familiarity with WordPress and publishing workflows
- Experience with content optimization platforms (Surfer SEO, Clearscope)
- Experience with Parse.ly, VidIQ, or AnswerThePublic
- Experience partnering with SEO agencies and managing vendor handoffs
Tools You'll Use
Google Search Console · GA4 · Google Trends · Ahrefs · SEMrush · Screaming Frog · Surfer SEO · Parse.ly · Rank Math · PageSpeed Insights · AnswerThePublic · Ubersuggest · VidIQ · Trello · ClickUp · Metapulse
Work-from-Home Requirements
- Up-to-date Mac or Windows computer with anti-virus protection
- Reliable high-speed internet connection
- Quiet, distraction-free workspace
- Tech-savvy and comfortable learning new tools
- Comfortable using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)
Position Details
Pay Range: $50-$65/hr depending on experience
Hours: 15-20 hours per week
Location: Fully Remote within the US
How to Apply
Submit your resume along with:
- A brief overview of your experience with AI search optimization
- Examples of organic growth results you've achieved
- Your availability and hourly rate expectations