Marketing and Insights Specialist, Hygienic Fluid Handling & Heat Transfer Technologies (HFH)
Alfa Laval is a company focused on pioneering solutions for energy, food, water, and shipping. They are seeking a Marketing and Insights Specialist to support strategic marketing activities and drive customer acquisition through effective communication and storytelling. The role involves collaboration with stakeholders to develop actionable marketing plans and enhance brand positioning in the Food & Pharma Division.
Responsibilities
- Drive deep partnership through collaboration with key stakeholders to unlock additional business value
- Help translate business unit objectives into actionable marketing plans aligned with divisional strategy and collaborate with cross-functional teams to bring these to life
- Drive sales funnel development with customer acquisition and growth opportunities through campaigns, sales enablement, events, product launches and channel partner support
- Position Alfa Laval as the NA leader in assigned BU’s through events, industry groups and trade associations, public affairs and thought leadership
- Support business optimization and growth through basic market research, competitor analysis, insights/trend analysis, and market size & share
- Drive Voice of Customer (VoC) acquisition and analysis
- Maintain and track KPI’s for BU marketing performance, participating in periodic reviews and checkpoint meetings to update on progress and share findings with stakeholders
Skills
- Bachelor's degree in Business, Marketing, Engineering, Data Science or a related field
- Minimum 1 to 3 years' experience in a marketing or related role
- Strong analytical skills with ability interpret and convert data into information, presenting findings clearly
- Familiarity with marketing concepts and a growth mindset, willing to learn strategic marketing and planning processes
- Proficiency in Excel and basic data visualization tools
- Collaborative and forward-thinking
- Excellent communication and organizational skills
- Self-starter with curiosity and eagerness to grow in a strategic marketing role
- Knowledge of BI tools is a plus
Benefits
- Medical/dental/vision/life
- 401(k) plan
- And more
Company Overview