Marketing Operations Specialist

Please note this is a remote opportunity, but you "MUST" live in one of the following states to be considered: AZ, CO, FL, GA, IL, IN, KS, KY, MD, MA, MO, NC, OH, OK, PA, TN, UT, VA, WI As a Marketing Operations Specialist, you will drive the end-to-end execution of multi-channel marketing programs, ranging from the technical management of email drip sequences and list segmentation to the conceptualization of high-impact collateral like eBooks, white papers, and blogs. You will serve as a vital cross-functional liaison, collaborating with the Sales and Account Management teams to support webinars and trade shows while partnering with an external agency. By combining creative content development and graphic design with a focus on process optimization and GTM efficiency, you will play a key role in reporting critical performance metrics in collaboration with the SVP of Growth and Partnerships. Please note this is a remote opportunity, but you "MUST" live in one of the following states to be considered: AZ, CO, FL, GA, IL, IN, KS, KY, MD, MA, MO, NC, OH, OK, PA, TN, UT, VA, WI     As a Marketing Operations Specialist, you will drive the end-to-end execution of multi-channel marketing programs, ranging from the technical management of email drip sequences and list segmentation to the conceptualization of high-impact collateral like eBooks, white papers, and blogs. You will serve as a vital cross-functional liaison, collaborating with the Sales and Account Management teams to support webinars and trade shows while partnering with an external agency. By combining creative content development and graphic design with a focus on process optimization and GTM efficiency, you will play a key role in reporting critical performance metrics in collaboration with the SVP of Growth and Partnerships.  Duties/Responsibilities:

Email program management, including list management, drip sequence, customer communications, and email technical implementation.

Content program management, including content conceptualization, content development, including writing proposed content, and content distribution.

Create and publish social content for internal communications.

Maintain Verisys blog in collaboration with an external agency.

Process to reduce turnaround time for go-to-market collateral.

Create marketing materials including blogs, eBooks + white papers, social content, and more.

Create marketing imagery to be used for email, LinkedIn, blogs, and other places.

Collaborate with the internal sales team for though leadership, webinar, and trade show events.

Work with marketing partners, internal sales team, and account manager team to create content. Collaborate with SVP on Marketing reporting metrics.

Required Education/Experience:

Bachelor's degree in Marketing or related field or equivalent experience

2-5 year’s experience in marketing, communications, or relevant channels

1-2 year’s experience with Hubspot or similar communications platform

1-2 years’ experience with Canva or similar design development platform

+6 months experience utilizing AI’s for marketing operations

Office/Google suite proficient including Excel and Power Point

Experience with Photoshop and Adobe suite

Experience with copy writing and communications optimization

Experience building and optimizing marketing acquisition campaigns

Experience with audience segmentation and development

Desired Character Attributes:

Self-motivated

Curious

Results oriented

Collaborative

Verisys transforms provider data, workforce data, and relationship management. More than 400 healthcare, life science, and background screening organizations depend on us to credential providers, improve data quality, publish compliant provider directories, and conduct employment verifications. Our comprehensive solutions deliver accurate and secure information. As a result, we’re the largest outsourced credentials verification organization in the United States. Since we’ve partnered with the most complex institutions in healthcare for decades, we can help organizations of any size discover their true potential.

At Verisys, you can have a rewarding career on every level. In addition to challenging and meaningful work, you will have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities, and your benefits. And our culture of innovation means your ideas on how to improve our business and our clients will be heard.

Verisys is an Equal Opportunity Employer. We encourage all qualified person of every heritage, nation, gender, veteran, or disability status, age, religion, or other protected status to apply.

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