Field Marketing Strategist [FMS], Marketing
Field Marketing Strategist About Heartland Dental Heartland Dental is the nation's largest dental support organization, providing non-clinical, administrative support services to over 2,300 dentists in more than 1,400 offices across 38 states. With annual revenues exceeding $2.5 billion, we continue to expand our nationwide footprint through same-office growth and new affiliations. Position Overview We are seeking a strategic and data-driven Field Marketing Strategist (FMS) to support 2 to 3 regions, or approximately 100-150 supported offices. This role is central to influencing and executing strategic marketing initiatives aligned with a new patient operating model to drive business performance. As the trusted marketing advisor to Regional Operations Managers and supported Doctors and offices, the FMS role blends strategic thinking, analytical insight, and customer service excellence to deliver world-class marketing support. Strategic Partnership with Operations:
- Collaborate with Regional Managers of Operations to identify office-level marketing priorities and align them with business goals, ultimately leading the development and execution of customized marketing plans
- Lead monthly regional calls and quarterly strategy sessions to review performance, adjust tactics, and maintain progress on established marketing plans
- Communicate digital and direct mail marketing strategies and performance insights clearly and collaboratively, ensuring alignment with operational goals
Performance-Driven Marketing:
- Analyze patient visit data and office performance metrics to identify high-opportunity offices for targeted campaigns
- Develop and deploy localized marketing strategies that address specific operational challenges and growth opportunities
- Manage marketing spend within defined budgets, ensuring efficient allocation of resources to maximize ROI
Market Engagement:
- Conduct quarterly visits to supported offices, focusing on opportunity offices identified through performance reporting and analytics
- Deliver post-visit reports summarizing findings, actions taken, and next steps for each office visit or engagement
Relationship Building:
- Foster strong, trust-based relationships with Operations partners and supported doctors, acting as a strategic advisor and marketing advocate
- Guide partners toward self-serve resources when applicable, using sound judgement to determine when to empower them with tools versus when to provide direct support
- Build credibility through consistent follow-through, responsiveness, and a deep understanding of local market dynamics
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; or a minimum of 8 years of progressive experience in marketing
- 3–5 years of demonstrated career growth within multi-unit organizations, ideally in a marketing capacity
- Proven ability to leverage data and analytics to optimize marketing programs and budget allocation, with a focus on driving new patient acquisition, case acceptance, scheduling availability, and enhancing doctor brand awareness and reputation
- Experience managing a portfolio of markets with multiple supported locations, ensuring tailored marketing plans for individual locations while driving overall market success
- Demonstrated success in an influence-based operating model, where relationship-building and consultative support have directly impacted decisions and business outcomes
- Strong decision-making capabilities, with the ability to make timely, high-quality decisions informed by priority, analysis, experience, and sound judgment
- Excellent interpersonal and communication skills, both written and verbal
- Proven ability to establish and maintain effective working relationships with internal stakeholders and external partners
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other essential business tools
- Willingness to travel up to 30%, including day trips and occasional overnight stays
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