Freelance Senior Copywriter
Job Description:
- Create fresh, intelligent, and intriguing copy aligned with brand guidelines
- Take a strategic approach to storytelling considering audience and market objectives
- Execute core materials for future projects
- Partner with the art team for cohesive content and visuals
- Perform necessary research for client requests and product claims
- Analyze source material quality and completeness
- Format references according to AMA style
- Manage reference and source materials proactively for client review
- Ensure compliance with legal, medical, regulatory, and brand style requirements
- Maintain brand consistency across all materials
- Demonstrate internal presentation skills
- Excel in original copy development and source pack knowledge
Requirements:
- Previous healthcare/pharma experience
- Experience in an agency setting
- Ability to create fresh, intelligent, and intriguing copy
- Strategic approach to storytelling
- Research skills
- Ability to analyze source material quality
- Formatting references according to AMA style
- Proactive management of reference and source materials
- Compliance with legal, medical, and brand style requirements
- Consistency in assigned brands across materials
- Internal presentation skills
- Original copy development skills
- Source pack knowledge and claim identification
- Proficiency in advertising industry knowledge
- Knowledge of AMA and individual brand style guides
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