Senior Customer Lifecycle Analyst – Marketing Technology Architecture, Campaign Performance Optimization, and Data‑Driven Insight Leadership

About arenaflex

arenaflex is a global leader in communications and financial services, delivering innovative prepaid communication, money‑transfer, and payment solutions to millions of customers worldwide. With a heritage dating back to the early 1990s, arenaflex has grown into a multinational powerhouse that operates in more than 20 countries, employs over 1,800 professionals, and generates billions in annual revenue. Our mission is simple yet profound: empower people to stay connected and share resources with family and friends across borders. At arenaflex, we blend cutting‑edge analytics, sophisticated marketing technology, and a culture of continuous improvement to drive meaningful outcomes for both our customers and our business.

Why This Role Matters

As the Senior Customer Lifecycle Analyst, you will be the strategic bridge between data, technology, and marketing execution. Your expertise will shape how arenaflex designs, launches, and refines customer‑centric campaigns that increase engagement, boost revenue, and reduce churn. You will work directly with the Executive Vice President of Analytics and the Customer Marketing Director, influencing decisions that affect millions of users across multiple channels.

Key Responsibilities

Technology Architecture & Data Management

• Become the resident systems expert for arenaflex’s marketing technology stack, including Braze, Amplitude, and our enterprise data warehouse.
• Guide the marketing team through the end‑to‑end implementation of campaigns, translating business goals into technical specifications, data requirements, and configuration steps.
• Deeply understand the underlying data architecture and articulate how it impacts segmentation, personalization, and overall marketing strategy.
• Design, build, and maintain dynamic customer attributes, events, and cohorts within Braze and Amplitude to enable real‑time campaign activation.
• Partner with engineering and product teams to define and prioritize requirements for new custom attributes, event tracking, and API integrations.
• Lead innovation initiatives that unlock automation opportunities, reducing manual effort and increasing speed to market.

Campaign Performance & Optimization

• Proactively identify growth opportunities by analyzing campaign data, market trends, and customer behavior, delivering actionable insights to senior leadership.
• Evaluate the effectiveness of promotions, loyalty programs, and other marketing initiatives, providing data‑driven recommendations for optimization.
• Translate analytical insights into concrete promotional strategies, influencing messaging, timing, and channel mix.
• Collaborate with the marketing team to enhance segmentation sophistication, A/B and multivariate testing, journey pathing, and reporting frameworks.
• Own the “Next Best Offer” engine, orchestrating cross‑channel recommendations that align with customer lifecycle stage, segmentation, and business objectives.
• Develop testing strategies tied to distinct customer personas, maximizing upsell and cross‑sell potential within the arenaflex ecosystem.
• Identify churn drivers through cohort analysis and implement retention tactics that improve long‑term customer value.
• Provide strategic guidance for VIP segment programs, ensuring high‑value customers receive tailored experiences.
• Continuously refine campaign targeting and personalization by leveraging deep data analysis and predictive modeling.

Analytics, Reporting & Insight Delivery

• Develop, maintain, and evolve dashboards that track key performance indicators (KPIs) for all lifecycle marketing initiatives.
• Create specialized reports that answer critical business questions, uncover hidden patterns, and surface opportunities for growth.
• Measure and optimize return on investment (ROI) for marketing spend, presenting clear business cases to stakeholders.
• Integrate data from multiple sources—including the data warehouse, Braze, Amplitude, and third‑party platforms—to produce comprehensive, ad‑hoc analyses.
• Champion a data‑first culture by educating cross‑functional partners on interpreting metrics and making evidence‑based decisions.

Essential Qualifications

• Academic background in a quantitative discipline such as Analytics, Applied Mathematics, Economics, Statistics, or Business, or equivalent hands‑on experience in customer lifecycle planning and analytics.
• Minimum of 5 years of professional experience in a senior analytics or lifecycle marketing role, with a proven track record of driving measurable business impact.
• Demonstrated expertise with either Braze or Amplitude (or both), including configuration of attributes, event tracking, and campaign orchestration.
• Hands‑on experience designing, executing, and analyzing A/B and multivariate tests, with the ability to quantify incremental lift and translate findings into strategic recommendations.

Preferred Qualifications & Skills

• Proficiency in SQL for data extraction, transformation, and analysis.
• Working knowledge of Tableau or similar data‑visualization tools to build compelling dashboards.
• Familiarity with data‑warehouse concepts (e.g., Snowflake, Redshift, BigQuery) and ETL processes.
• Experience collaborating with engineering, product, and marketing teams in a fast‑paced, cross‑functional environment.
• Strong communication skills, capable of presenting complex analytical concepts to both technical and non‑technical audiences.
• Passion for staying current with emerging marketing technologies, data‑science techniques, and industry best practices.

Core Competencies for Success

• Analytical Rigor: Ability to dissect large data sets, identify patterns, and draw actionable conclusions.
• Strategic Thinking: Vision to align analytical work with broader business objectives and long‑term growth plans.
• Technical Acumen: Comfort navigating marketing platforms, APIs, and data pipelines.
• Collaboration: Proven ability to partner effectively with diverse stakeholders, from engineers to senior marketers.
• Communication: Clear, concise storytelling that turns numbers into narratives that drive decision‑making.
• Innovation Mindset: Eagerness to experiment, iterate, and champion new approaches to lifecycle marketing.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. In this role, you will have access to:

• Mentorship from senior leaders in analytics, data engineering, and global marketing.
• Sponsored certifications (e.g., Google Analytics, Braze Certification, Tableau Desktop Specialist) and attendance at industry conferences.
• Opportunities to lead cross‑functional projects that influence product roadmaps and go‑to‑market strategies.
• A clear career ladder that can progress from Senior Analyst to Lead Analyst, Manager of Lifecycle Marketing Analytics, and eventually Director‑level positions.
• Rotational programs that expose you to other facets of arenaflex’s business, such as product development, finance, and customer experience.

Work Environment & Culture at arenaflex

Our culture is built on three pillars: Innovation, Inclusion, and Impact. We foster an environment where curiosity is rewarded, diverse perspectives are celebrated, and every employee can see the tangible impact of their work. Highlights include:

• Hybrid work model with flexible hours, allowing you to balance collaboration in the office with focused work from home.
• Collaborative open‑space offices equipped with modern technology, breakout rooms, and quiet zones.
• Employee resource groups (ERGs) that support professional growth, community outreach, and cultural awareness.
• Regular “Innovation Days” where teams showcase experimental projects and receive executive feedback.
• Comprehensive wellness programs, including mental‑health resources, fitness subsidies, and generous paid time off.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent:

• Base salary aligned with market benchmarks for senior analytics roles.
• Performance‑based annual bonus tied to individual and company outcomes.
• Equity participation through stock options or restricted stock units.
• Health, dental, and vision insurance plans with employer contributions.
• Retirement savings plan with company match.
• Generous parental leave, paid holidays, and vacation accrual.
• Professional development stipend, tuition reimbursement, and access to an internal learning portal.
• Employee assistance program, commuter benefits, and on‑site amenities (snack bars, wellness rooms).

How to Apply

If you are ready to shape the future of lifecycle marketing at a forward‑thinking, global organization, we want to hear from you. Submit your resume, a cover letter that highlights your most relevant achievements, and any portfolio or case‑study material that demonstrates your analytical impact.

Join arenaflex and become part of a team that turns data into decisive action, fuels growth, and creates lasting customer relationships.

Apply Now