Marketing Creative Director, DTC
Job Description:
- Define and evolve Maximus's visual identity across all touchpoints, ensuring our brand reflects our position at the intersection of science, technology, and human potential
- Develop and maintain comprehensive brand standards that scale across digital, physical, and emerging platforms
- Create and continuously refine our brand book, establishing it as the north star for all creative expression
- Partner with executive leadership to translate business objectives into compelling creative strategies
- Build and optimize a high-velocity creative asset generation engine capable of producing premium content at scale
- Implement systems and workflows that balance creative excellence with the demands of a fast-growing performance medicine company
- Establish metrics and KPIs to measure creative impact and continuously improve output quality and efficiency
- Drive adoption of emerging creative technologies and AI tools to accelerate production without compromising quality
- Recruit, mentor, and lead a world-class creative team including designers, copywriters, motion designers, and production specialists
- Foster a culture of creative excellence, experimentation, and accountability
- Develop clear career paths and growth opportunities for team members
- Balance in-house capabilities with strategic external partnerships and agencies
- Collaborate closely with Marketing, Product, and Growth teams to ensure creative amplifies business objectives
- Partner with the clinical and science teams to translate complex medical concepts into accessible, engaging content
- Work with Technology teams to ensure seamless creative implementation across digital platforms
- Support Sales and Partnership teams with materials that accelerate business development
- Oversee all creative output including campaigns, digital experiences, product design elements, environmental design, and content creation
- Ensure every creative touchpoint reinforces Maximus's position as the premium leader in performance medicine
- Champion innovative approaches that differentiate Maximus in a crowded wellness landscape
- Maintain hands-on involvement in flagship projects while effectively delegating and empowering the team
Requirements:
- 8+ years of creative leadership experience, with at least 3 years building and managing creative teams
- Proven track record of building brands in health, wellness, technology, or premium consumer sectors
- Deep expertise in brand development, visual systems, and multi-channel creative execution
- Experience building high-performance creative operations that balance quality with velocity
- Portfolio demonstrating breakthrough creative work that drives measurable business results
- Strong understanding of digital-first creative and emerging platforms
- Exceptional communication skills with ability to present to and influence C-level stakeholders
- Bachelor's degree in Design, Fine Arts, Marketing, or related field (MFA or advanced degree preferred)
Benefits:
- Full Suite: Medical, Dental, Vision, Life Insurance
- Flexible vacation/time-off policies
- Liquidity of options whenever available
- Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
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