Social Media Specialist
CBI Health is a company dedicated to supporting the physical and mental health of Canadians. They are seeking a Social Media Specialist responsible for executing social media strategies to enhance brand presence and engage target audiences across various platforms, while driving community engagement and promoting services.
Responsibilities
- In collaboration with the Marketing team, design and execute comprehensive social media marketing plans aligned with CBI Health's goals
- Identify target audiences and tailor content to engage them effectively
- Stay up-to-date with industry trends and emerging platforms to leverage new opportunities
- Work closely with the Marketing and Communications teams to align social media campaigns with broader marketing initiatives
- Participate in brainstorming sessions to generate creative ideas for content and campaigns
- Provide social media support for events, promotions, and other initiatives
- Produce high-quality, engaging content for platforms such as Facebook, Instagram, and LinkedIn, including text, images, and videos
- Ensure all content reflects CBI Health's brand voice and adheres to compliance guidelines
- Schedule and publish posts using social media management tools, maintaining a consistent posting calendar
- Track social media metrics, including engagement, reach, and conversion rates, to assess the effectiveness of campaigns
- Use analytics tools to generate reports and insights, providing recommendations for optimization
- Conduct A/B testing to refine content and improve engagement strategies
Skills
- Bachelor's degree in Marketing, Communications or equivalent experience
- 1 to 3 years of experience in social media management or digital marketing, preferably within the healthcare industry
- Demonstrated passion for social media and creative content creation
- Exceptional written and verbal communication skills, with the ability to create compelling content
- Proficiency in social media analytics tools
- Video filming and editing
- Strong creative thinking and problem-solving abilities
- Self-management skills
- Goal-driven
Company Overview