Insights Associate
Avoq is seeking an exceptionally talented researcher to join their award-winning Insights team. The role involves spearheading research into trending news coverage and social media conversations to inform strategic communications and marketing objectives across various sectors.
Responsibilities
- Utilize data to uncover insights about trends and situations involving news media, social media, advertising, public policy, and communications
- Contribute to new business initiatives through the generation and integration of unique insights
- Assist in the development of compelling thought leadership, including white paper
- Interface with other teams within Avoq to optimize insights for the development of communications strategies
- Develop data-driven reports in a visually appealing, accurate and digestible way
- Present insights data and findings to internal staff, clients and third-party stakeholders
- Conduct paid, social, owned, and earned media listening reports by leveraging Avoq's existing proprietary and third-party data and reporting tools
Skills
- Distilling critical data into research-driven insights & narratives
- Analyzing situations to understand trends related to news media, social media, advertising, policy, and communications
- Communicating professionally with internal teams and clients
- Working independently on projects and collaborating with colleagues
- Juggling multiple projects to deliver high-quality content under deadline
- Managing time and details efficiently and consistently
- Bringing creativity and new ideas to the table
- Data-driven research, advertising, journalism, communications, media and/or language background
- Experience conducting research using digital/social media analytics tools
- Understanding of digital advertising, including how campaigns are developed, executed, and measured, as well as trends involving advertisers, publishers, and platforms
- Experience working with public affairs firms, research or media planning agencies, public policy organizations, political campaigns, government or communication agencies
- Track record of producing excellent writing, editing, research, and presentations
- Superior organizational skills and meticulous attention to detail
- Proficiency and comfortability with Excel functions (ex: pivot tables, conditional formatting, VLOOKUP, etc.) and PowerPoint
- Experience effectively leveraging emerging AI tools and technologies to drive greater workflow efficiencies and stronger, more impactful insights & impacts
Benefits
- 100% Company-paid Medical, Dental and Vision insurance
- Paid parental leave
- 401(k) contributions
- Flexible, hybrid work arrangements (4 days in office)
- 12 paid company holidays per year, up to 39 days individual paid time off
- Winter break: Offices close the last week of the year
Company Overview