Brand Manager, Channel Development

Who You Are: You are curious, ambitious, and ready to make an impact. You can juggle multiple projects and quickly assess and re-prioritize as needed in a dynamic environment. You are a passionate brand builder, and someone who excels at project management, challenges the status quo, and leads through action. The Task At Hand: The Brand Manager, Channel Development reports directly to the Senior Brand Manager, Marketing and is responsible for driving growth, profitability, and brand equity of Once Upon a Farm within Club (Costco, Sam’s Club, BJ’s), Alternative Channels, and Ecommerce. This role partners closely with Sales, Innovation, Finance, and Supply Chain to develop tailored strategies and execution plans that deliver against both brand and customer objectives. The ideal candidate combines strategic thinking with a bias for action, strong business acumen, and a deep understanding of the dynamics of these unique channels and retail environments. \n In This Role, You Will: Own Brand Strategy & Channel Execution Manage channel-level brand plans, innovation launches, and cross-functional execution ensuring alignment with the broader brand and business objectives. Develop and execute channel-specific marketing plans that drive trial, repeat, and loyalty within club shoppers. Manage innovation, renovation, and packaging development tailored to club formats (e.g., multi-packs, value sizes, seasonal rotations), alt channels, and ecommerce. Lead through Business Management Own P&L accountability for club SKUs; partner with Finance to forecast and deliver revenue, margin, and trade objectives. Analyze performance metrics including POS, shipment data, and member insights to inform business decisions. Collaborate with Sales on promotional strategy, item setup, and annual business reviews. Monitor competitive activity and recommend proactive responses. Be a Cross-Functional Leader Partner with Operations and Demand Planning to ensure supply continuity and service levels for club accounts. Lead cross-functional project teams for new item launches, product updates, and seasonal initiatives. Work closely with Creative and Shopper Marketing to deliver compelling, on-brand packaging and in-club materials. Leverage Customer & Consumer Insights Identify white space opportunities and optimize club pack offerings. Translate shopper behavior and member demographics into actionable go-to-market strategies. Manage Innovation & Commercialization Manage end-to-end commercialization for club innovation, including business cases, concept validation, packaging design, and post-launch analysis. Adapt core brand positioning to meet the unique needs of the club shopper and retailer. Identify opportunities for channel-exclusive SKUs or formats and manage club, alt. and e-tail pipeline. In This Role, You’ll Bring With You: Bachelor's Degree required, preferably in Marketing, Innovation, Business (MBA preferred). 5+ years of related experience in brand management within the CPG industry. Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected. Strong understanding of the club channel business model, including rotation timing, pallet configuration, pricing, and margin structure. Proven success leading cross-functional teams and managing multiple projects simultaneously. Entrepreneurial mindset with a results-oriented approach. Strong proficiency in Word, PowerPoint, and Excel. Solid knowledge of Outlook, Slack, Monday.com, and other professional platforms. Proactive self-starter attitude with a sense of urgency to achieve results. Ability to quickly adapt, demonstrating flexibility in a fast-paced and ever-changing work environment. Energetic and level-headed approach, excelling in problem-solving. Ability to operate in a team environment with a “can do” attitude. Eagerness to learn new things and take direction. Genuine passion for improving childhood nutrition for a healthier and happier planet. Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter. Previous exposure to cross-functional work between Sustainability and Marketing preferred. Must reside in the United States to be considered for this position. Please note that visa sponsorship is not available for this position. Compensation: Full-Time, Salaried, Exempt The anticipated salary range for this position is $110,000.00 to $140,000.00. The actual salary offer will carefully consider a few factors, including skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, and role-specific perks. Additional: Remote-first work environment Annual Bonus 401(k) program + 4% company match after three months New Hire Remote Life Stipend + annual Nourish and Nurture Allowance Monthly Cell and Internet Stipend Quarterly Farm-to-Fridge home deliveries and Employee Discounts New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey Unlimited Paid Time Off Paid Volunteer Time Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee Vision and Dental Insurance are covered at 100% for the employee and dependents Life insurance Flexible spending account and Health Savings Accounts for applicable plans Employee assistance program (EAP) All other benefits, leaves, and insurance as required by law, based on your specific residence And so much more! \nWho We Are Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world. Our Business: At Once Upon a Farm, farm-fresh taste grows here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love. We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun. Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success. Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use. In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices. Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties. You must reside in the United States to be considered for this position. Apply To This Job