North America Portfolio Planning Student Program – Customer & Market Insights Analyst – Automotive Innovation Experience

About arenaflex

arenaflex is a global leader in mobility solutions, driving the future of transportation through cutting‑edge vehicle platforms, electrified powertrains, autonomous technologies, and software‑first experiences. With a heritage that spans iconic brands and a commitment to sustainable innovation, arenaflex is reshaping how people move, work, and live. Our North American Portfolio Planning team sits at the strategic heart of the organization, translating deep consumer understanding into product roadmaps, marketing strategies, and brand experiences that resonate across diverse markets.

Program Overview

The NA Planning Student Program – Customer Insights offers motivated university students a unique, year‑round, part‑time opportunity to dive into the world of market research, consumer behavior, and strategic insight generation. As a member of the Customer and Market Insights organization, you will work alongside seasoned analysts, brand strategists, and research partners to uncover trends, evaluate competitive landscapes, and shape the next generation of arenaflex vehicles and services.

Key Responsibilities

• Assist in designing, executing, and analyzing qualitative and quantitative consumer research projects, including ethnographic studies, online communities, and product testing.
• Compile and synthesize large data sets from surveys, focus groups, and secondary sources to identify emerging market trends and consumer preferences.
• Develop clear, compelling insight decks that translate raw data into actionable recommendations for product development, marketing, and brand strategy.
• Collaborate with external research vendors and internal cross‑functional teams to ensure research objectives are met on time and within budget.
• Monitor competitor activities, new vehicle launches, and technology advancements to inform strategic positioning for arenaflex’s portfolio.
• Support the creation of consumer personas, journey maps, and segmentation models that guide product feature prioritization.
• Participate in internal brainstorming sessions, presenting research findings that inspire innovative concepts for EV, autonomy, and software initiatives.
• Maintain meticulous documentation of research methodologies, data sources, and analytical processes to uphold the highest standards of rigor and reproducibility.
• Contribute to the development of internal knowledge‑sharing platforms, ensuring insights are accessible across the organization.

Essential Qualifications

• Pursuing a Bachelor’s or Master’s degree at an accredited university.
• Ability to commit to a minimum of 24 hours per week throughout the year, with potential to expand to 40 hours per week during the summer.
• Strong academic performance (GPA ≥ 3.0 on a 4.0 scale).
• Demonstrated interest in the automotive and mobility industry.
• Excellent written and verbal communication skills, with the ability to craft concise, persuasive narratives.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.

Preferred Qualifications & Desired Attributes

• Current sophomore or junior standing at the time of hire.
• Degree focus in Business, Market Research, Social Sciences, Mathematics, Statistics, or a related analytical discipline.
• Critical thinking and problem‑solving capabilities, with a track record of tackling complex, ambiguous challenges.
• Creative and resourceful information‑mining techniques, including the ability to extract insights from unstructured data sources.
• Advanced analytical skills, such as statistical analysis, data visualization, or predictive modeling.
• Strong interpersonal skills and a collaborative mindset, thriving in team‑oriented environments.
• Innovative thinker who can propose fresh research approaches and novel ways to interpret consumer behavior.

Core Skills & Competencies

• Analytical Acumen: Ability to interpret quantitative data, identify patterns, and draw meaningful conclusions.
• Research Methodology Knowledge: Familiarity with both qualitative (e.g., ethnography, focus groups) and quantitative (e.g., surveys, statistical analysis) techniques.
• Storytelling: Transforming data into compelling narratives that influence decision‑makers.
• Project Management: Managing timelines, coordinating with vendors, and delivering high‑quality work under tight deadlines.
• Technology Savvy: Comfort with data analysis tools (Excel, SPSS, R, or Python) and emerging research platforms.
• Collaboration: Working effectively with cross‑functional partners, including product engineers, marketers, and senior leadership.

Learning & Development Opportunities

arenaflex invests heavily in the growth of its emerging talent. As a student analyst, you will receive:

• Mentorship from senior market insight leaders who will guide your professional development.
• Hands‑on training in state‑of‑the‑art research tools, data visualization software, and insight generation frameworks.
• Access to internal learning portals covering topics such as automotive trends, EV technology, autonomous systems, and digital product design.
• Opportunities to attend industry webinars, conferences, and internal “Insight Days” where you can present findings to senior executives.
• Feedback loops that help you refine analytical techniques, presentation skills, and strategic thinking.

Career Path & Advancement

Successful participants often transition into full‑time roles within arenaflex’s Consumer Insights, Marketing, Product Planning, or Strategy teams. The program serves as a pipeline for future analysts, brand managers, and strategic planners, offering a clear trajectory from student contributor to senior insight professional.

Work Environment & Culture at arenaflex

arenaflex fosters an inclusive, collaborative, and forward‑thinking culture where diverse perspectives are celebrated. Our North American Portfolio Planning hub is a vibrant mix of data‑driven analysts, creative storytellers, and technology enthusiasts. You will experience:

• A supportive team atmosphere that encourages curiosity and continuous learning.
• Flexible work arrangements that respect academic commitments while providing meaningful project exposure.
• Regular social events, innovation challenges, and community outreach initiatives that reinforce our commitment to sustainability and social responsibility.
• A commitment to equity, diversity, and inclusion—arenaflex evaluates candidates solely on merit, qualifications, and business needs.

Compensation, Perks & Benefits

While specific salary details are tailored to each candidate, participants can expect a competitive hourly wage commensurate with university standards, along with:

• Access to arenaflex’s employee discount program for vehicles and accessories.
• Professional development stipend for courses, certifications, or conferences.
• Health and wellness resources, including virtual fitness classes and mental‑health support.
• Networking events with senior leaders and alumni of the student program.
• Recognition programs that celebrate innovative research contributions.

Application Process

Ready to shape the future of mobility? Follow these steps to apply:

1. Prepare an updated resume highlighting relevant coursework, research projects, and analytical experience.
2. Craft a concise cover letter that explains your passion for automotive insights and how your skill set aligns with the program’s objectives.
3. Submit your application through the official portal below. Be sure to include any academic transcripts or portfolio samples that showcase your analytical work.

Apply Job!

Join arenaflex and Drive Insight‑Powered Innovation

If you are a curious, data‑savvy student eager to translate consumer voices into strategic action, arenaflex invites you to bring your talent to our dynamic Portfolio Planning team. This role offers a rare blend of hands‑on research, strategic influence, and exposure to the fast‑evolving automotive landscape. Apply today and become part of a community that turns insight into impact.