[Remote] Director, Global Alliance & Partnerships Marketing
Note: The job is a remote job and is open to candidates in USA. GN Group is a company focused on bringing people closer through innovative audio and video solutions. They are seeking a Director of Global Alliance & Partnerships Marketing to lead their global partner marketing strategy, drive demand through partnerships, and oversee the execution of marketing plans with key alliance partners.
Responsibilities
- Define the global vision and direction for how partner/alliance marketing drives demand to, with, and through our ecosystem
- Lead the development and execution of global partner GTM plans, and then either execute via direct team or enable further regional Marketing teams to activate them effectively
- Build scalable, repeatable programmes that can be localised while staying consistent in message and quality
- Lead the shift from UC partner marketing (today) to AI ecosystem growth
- Build and execute joint marketing plans with strategic partners (including Microsoft, Zoom, Google) that drive awareness, enablement and demand
- Lead an integrated partner communications approach (toolkits, partner portals, content streams, events, digital), ensuring a consistent “one voice” across the ecosystem
- Work with the global brand/content team to create messaging that’s fresh, simple, differentiated, and built to inspire partner sellers and customers
- Own partner marketing investment strategy, including Market Development Funds (MDF) governance, planning, execution and ROI measurement
- Proactively seek and secure investments from Alliances and other Partners
- Define annual goals and KPIs, cascade them regionally, and build a performance rhythm that turns data into decisions
- Drive continuous improvement in programme structure and execution agility, reducing complexity and increasing impact
- Direct and coordinate cross-functional stakeholders across sales, alliances, finance, analytics and regional marketing, delivering outcomes in a highly matrixed environment
- Coach and mentor a matrix alliance marketing team—raising the bar on execution quality, accountability and partner-centric thinking
Skills
- Proven experience working with alliance partners such as (but not limited to) Microsoft, Zoom and Google at regional or global level
- Significant experience leading partner or alliance marketing programmes in B2B, covering GTM strategy, joint campaigns, enablement & events
- Strong capability in securing and allocating MDF / co-marketing fund management, performance tracking and ROI storytelling. Experience of building new funding models, beyond MDF, is desirable
- Demonstrable success driving partner GTM alignment & executing joint plans with executive-level partner stakeholders to drive growth and/or efficiencies
- Exposure to AI and Agentic AI in marketing & GTM context
- Comfort operating as a data-driven decision-maker with business/financial management skills
- Strong analytical and research orientation; curious, commercially sharp, and able to quantify opportunities
- Experience building integrated partner communications strategies at global scale
- Experience improving programme processes to increase execution agility and reduce complexity
- Comfort partnering closely with finance/ops/analytics to build dashboards and business reviews
Benefits
- At GN we pride ourselves on encouraging flexible working whenever possible.
- We trust our people to get the job done, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.
- We encourage you to apply Even if you don’t match all the above-mentioned skills, we will gladly receive your application if you think you have transferrable skills.
- Should you have any specific requirements for the interview please let the hiring manager know upon accepting invitation to interview.
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