[Remote] Sr. Director, Marketing- Defense
Note: The job is a remote job and is open to candidates in USA. Blue Yonder Defense Solutions, LLC., a Blue Yonder company, is the leader in supply chain autonomous planning and control towers. They are seeking a Senior Director of Marketing to lead and scale their marketing function, developing and executing an integrated marketing strategy that drives brand awareness and revenue growth.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap
- Lead, mentor, and scale a high-performing marketing team across multiple disciplines
- Partner with executive leadership to define brand positioning and market differentiation
- Establish KPIs and performance metrics to measure marketing effectiveness and ROI
- Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability
- Manage budget planning, forecasting, and resource allocation
- Implement processes to improve campaign execution, lead management, and reporting accuracy
- Ensure data integrity and alignment with sales operations
- Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth
- Align closely with sales to ensure lead quality, conversion, and pipeline acceleration
- Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies
- Leverage data insights to continuously improve campaign performance
- Define and articulate clear, differentiated messaging and value propositions
- Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies
- Partner with product and sales teams to align messaging with customer needs and market trends
- Develop tools, content, and training programs to support the sales organization
- Ensure consistent messaging and positioning across all customer touchpoints
- Support product launches with enablement materials, playbooks, and internal communications
- Develop and lead global event strategy, including trade shows, customer events, and industry conferences
- Drive event ROI through pipeline generation and customer engagement
- Partner with sales to maximize field marketing impact and regional engagement
Skills
- Bachelor's degree in marketing, Business, or related field (MBA preferred)
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role
- Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software
- Experience in government contracting strongly preferred
- Proven track record of driving demand generation and revenue growth
- Strong understanding of marketing operations, analytics, and marketing technology
- Experience leading integrated campaigns across digital and offline channels
- Exceptional leadership, communication, and stakeholder management skills
- Ability to operate strategically while maintaining executional excellence in a fast-paced environment
Benefits
- Comprehensive Medical, Dental and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
- Eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position
Company Overview
Company H1B Sponsorship