[Remote] Portfolio Marketing Manager – Cancer Registry
Note: The job is a remote job and is open to candidates in USA. Elekta is a MedTech company dedicated to improving and saving lives through innovative healthcare solutions. The Portfolio Marketing Manager – Cancer Registry will define and drive the brand narrative and lifecycle strategy for Elekta’s Cancer Registry portfolio, collaborating cross-functionally and engaging directly with customers to enhance growth and retention.
Responsibilities
- Own portfolio-level positioning, segmentation, and messaging aligned to business objectives
- Develop and maintain the Cancer Registry brand narrative and value propositions for clinical, IT, executive, and procurement audiences
- Lead go-to-market planning for releases, enhancements, migrations, and new offerings (launch narratives, enablement, and commercialization plans)
- Drive retention and installed-base expansion through customer insights, win/loss learnings, and targeted campaigns/programs
- Deliver sales enablement (ROI models, business cases, competitive positioning) and internal/external training content
- Own Voice of the Customer and competitive/market intelligence and run a closed-loop feedback process with Product, Sales, and leadership
- Support data-driven offerings (data monetization messaging, pricing/packaging inputs) and global localization needs
- Own positioning, messaging frameworks, brand narrative, and launch storytelling for the Cancer Registry business area within approved strategy
- Own portfolio marketing KPIs and sales enablement standards supporting pipeline, win-rate, adoption, migrations, and expansion
Skills
- 5+ years in portfolio/product/strategic marketing and/or sales within healthcare IT, enterprise software, or data platforms
- Experience with cancer registry software/oncology informatics and understanding of registry operations/regulatory environment
- Strong grasp of healthcare buying processes and multi-stakeholder sales cycles
- Ability to build differentiated value propositions, competitive positioning, ROI/business cases, and sales enablement/training content
- Strong analytical and communication skills; effective cross-functional collaborator with proactive, outcomes-driven mindset
- Bachelor's degree in Business, Marketing, Health Informatics, or related field (or equivalent experience)
- Experience supporting data monetization (analytics/data-driven offerings, pricing/packaging inputs, enablement)
- Experience adapting messaging and enablement for global/regional markets
Company Overview