Paid Media Specialist, Paid Search
Job Opportunity: Paid Media Specialist, Paid Search Location: Remote (must be able to work East Coast hours) Duration: Minimum 12+ month contract... Are you a paid search expert with a passion for hands-on campaign management? Were seeking an experienced Paid Search Specialist with at least 3 years of proven experience in developing, executing, and optimizing paid search campaigns. This role offers an exciting opportunity to work with a prominent client in the video game industry. In this role, you will: Serve as the platform expert for paid search, independently developing, configuring, and managing comprehensive campaigns primarily on Google Ads. Monitor and analyze campaign performance, focusing on key metrics to optimize strategies and maximize ROI, with a strong emphasis on exceeding KPIs in paid search. Conduct keyword research to identify high-impact opportunities and refine targeting strategies for better campaign performance. Develop and execute A/B testing to optimize ad copy, bidding strategies, and landing pages to improve conversion rates within paid search campaigns. Stay updated on the latest trends in paid search and digital media buying to ensure that strategies remain cutting-edge and effective. Collaborate effectively within the team and contribute to the success of our partners and the company. What were looking for: At least 3 years of hands-on experience in configuring and managing paid search campaigns, ideally within an agency setting or in a fast-paced industry. Experience with large-scale companies is a must. Expertise in Google Ads and a deep understanding of search engine marketing (SEM) best practices. Strong analytical skills with the ability to interpret data and make informed decisions to improve campaign performance. A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment. Excellent communication and presentation skills, with a strong sense of innovation and collaboration Apply Job!