Content Strategist and Writer

About Decentraland: Decentraland is a community-driven social virtual world where people connect, explore, and create. From immersive scenes to Wearables, Decentraland is built by its users, fostering a thriving open-world ecosystem of creativity and shared experiences. Unlike most Web3 projects, Decentraland is run by a non-profit and measures its success in the number of new friendships made and creators empowered. Learn more about us at decentraland.org. ---- Are you a skilled writer with a sharp eye for detail and a strategic mindset? We’re looking for a content expert who not only writes compelling copy but understands how to leverage content to drive real results. In this role, you’ll shape and execute a content strategy that spans blogs, newsletters, and email automations, writing meaningful and engaging content that fuels community growth. If you thrive in a fast-paced environment, love to write fun, genuine copy, and have a proven track record of turning insights into impactful storytelling, we’d love to hear from you. In your application, please include a cover letter explaining why you’d be a good fit for the role and why you’d like to work at Decentraland. You can read more about our ethos here. Additionally, make sure to provide a portfolio of your published work showcasing a variety of writing styles in both long and short form. Key Responsibilities: • Content Strategy & Planning: • Develop and implement a content strategy aligned with Decentraland’s brand, community needs, and marketing goals. • Use SEO research and performance insights to shape content topics, structure, and formats. • Conduct keyword research and apply SEO best practices to improve visibility and organic growth. • Collaborate with marketing, product, and design teams to align content with product launches, events, and campaigns. • Stay attuned to community sentiment and trends to ensure content remains relevant and engaging. • Content Creation & Management: • Write and oversee content across blogs, newsletters, product announcements, and automated email sequences. • Ensure all content maintains Decentraland’s voice, inspires engagement, and resonates with the community. • Manage our editorial calendar, ensuring consistent, timely publication. • Repurpose content across multiple channels to maximize reach and longevity. • Track and analyze content performance, using insights to refine strategy and optimize for engagement. • Conduct regular content audits, adjusting based on data, SEO performance, and user feedback. • Leverage AI tools for ideation, editing, and repurposing while understanding their limits. The Wordsmith We’re Looking For: • 3-5+ years of experience in a writing, content strategy, digital marketing, or similar role. • Background in gaming or adjacent industries, with either Web3 knowledge or a willingness to learn. • Exceptional writing skills, with the ability to craft fun, engaging content that converts, as well as thought-leadership pieces and deep dives. • Proven ability to develop and execute content strategies that foster community growth. • Proficiency in content marketing tools and platforms (e g, Google Analytics, Ahrefs, SEMrush, CMS) • Data-driven thinker who gets a thrill out of analyzing performance metrics to uncover opportunities for increased engagement • Proactive self-starter with strong organizational skills who consistently delivers on deadlines • Native fluency in English with excellent verbal and written communication skills • Remote work pro who enjoys working with a globally distributed team What We Offer: • Fully remote team with flexible working hours. • 29 annual days of PTO • Sick leave & Parental leave • Annual team offsite • Brand new equipment for remote work, including a laptop, screen and chair. • Remote work & wellness stipend • Monthly teambuilding stipend • Reimbursement for English/Spanish lessons • Annual performance review bonus • 4-Year vested incentive plan in MANA Portfolio Requirement: Applicants should provide a portfolio of their published work, showcasing their ability to create diverse effective, SEO-friendly content that aligns with brand voice and resonates with community needs. Apply Job!