Senior Manager, Customer Marketing

ActiveCampaign is seeking a Senior Manager, Customer Marketing, to drive customer onboarding, upgrade/expansion revenue, and retention. In this role, you’ll be instrumental in driving growth as part of the ActiveCampaign revenue and performance team. You will develop and activate a multi-touch strategy across marketing channels, in-application, and direct with sales and customer success teams. You will also drive cross-functional collaboration and alignment with marketing, product growth, sales, onboarding, and customer success teams to action customer marketing strategies that improve retention rates and drive revenue expansion through the post-trial funnel.

What your day could consist of:

• Improve new customer onboarding, activate upsell/cross-sell opportunities across teams, and execute on customer retention initiatives
• Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute email, SMS, WhatsApp, and in-app campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Collaborate with cross-functional teams, including product, sales, customer success, and analytics to drive continuous optimizations and best in class customer experience across all lifecycle programs and activations.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Manage and coach a team of 2 associates.

What is needed:

• Bachelor's degree in marketing, business, or related field
• 8+ years of experience in customer marketing or a related field
• 3+ years of experience in people management
• B2B SaaS experience required
• Strong understanding of customer behavior and segmentation
• Excellent communications skills across all mediums, and all levels of the organization
• Strong analytical skills and ability to use data to inform decisions
• Experience with A/B testing and experimentation
• Experience with SMS and/or WhatsApp a plus
• Experience with Pendo or Candu a plus

About ActiveCampaign:

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm-Open paid time off-Generous 401(k) matching program with immediate vesting-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend-Access to professional development resources through LinkedIn Learning-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonusActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law. Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

Originally posted on Himalayas

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