Performance Marketing Specialist - SEM & Emerging Channels

WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

WHO YOU ARE:

The Performance Marketing Specialist is a data-obsessed digital marketer who thrives on translating performance metrics into actionable media decisions. This role blends hands-on paid media execution (especially SEM) with a heavy emphasis on channel attribution, reporting, and insights. You'll manage and optimize search campaigns, test emerging paid channels, and help build the infrastructure to understand what’s driving real results—across platforms and funnel stages. You’ll be instrumental in evolving our reporting and attribution approach to reduce CAC, optimize spend, and support smarter growth decisions across the business.

WHAT YOU’LL DO:

Channel Execution Optimization

• Manage Google and Bing Ads campaigns day-to-day, with a focus on lead volume, cost efficiency, and quality
• Test emerging channels (YouTube, Reddit, Spotify, Quora, etc.) and deliver performance assessments
• Optimize bids, budgets, audiences, and creative based on data insights

Attribution Analytics

• Own day-to-day channel reporting and performance dashboards (in GA4, Looker, Tableau, PowerBi, etc.)
• Partner on our Developer’s Road Map to improve attribution logic, UTM tracking, and first-party data usage
• Deliver daily, weekly and monthly performance summaries with insights, not just numbers
• Identify multi-touch and cross-channel attribution trends and make data-backed recommendations to shift spend
• Help evolve our approach to creative performance tracking, landing page A/B test reporting, and CAC forecasting

Cross-Functional Support

• Collaborate with SEO, Content, and Dev teams to ensure full-funnel alignment and campaign impact
• Feed insight into creative testing initiatives and help validate what’s working (and why)
• Building automation or GPT-based solutions for tagging, trafficking, and QA

WHAT YOU’LL NEED:

• 2–4 years in a performance marketing or growth analytics role
• Direct experience managing SEM campaigns in Google Ads (Bing a bonus)
• Strong skills in Looker, GA4, Excel/Google Sheets, and attribution/reporting frameworks
• Familiarity with UTM parameters, pixel implementation, and conversion tracking
• Curiosity to explore underutilized media and deliver tests with clear metrics
• Ability to connect tactics to business goals—CAC, LTV, and quality outcomes

WHAT’S IN IT FOR YOU?

Zinnia offers excellent career progression and competitive compensation. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

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Originally posted on Himalayas