Sr. Digital Marketing Specialist
Join our team - and take the next step in achieving a fulfilling career! What We Do At CardWorks, we aim to help people connect with possibility and opportunity using our financial servicing expertise. Building meaningful, long-term relationships with consumers, our employees, and our clients is what matters most. Who We Are CardWorks, Inc. is a diversified consumer finance service provider and parent company of CardWorks Servicing, LLC, Merrick Bank and Carson Smithfield, LLC. CardWorks Servicing, LLC provides end-to end operational servicing functions for credit cards, secured cards, and installment loans. We service consumer and small business loans across the credit spectrum and offers backup servicing and due diligence services to capital providers and trustees. Merrick Bank is an FDIC-insured Utah Industrial Loan Bank. Merrick operates three main business lines: credit cards, recreational lending, and merchant services. Carson Smithfield, LLC provides a variety of post-charge-off debt recovery services, including digital self-service, IVR, live agent, and external agency management. We are seeking a results-driven Email Marketing Senior Specialist to join our marketing team and drive customer engagement through strategic email campaigns. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud and email optimization tools, with a strong preference for candidates who have worked in the financial services industry. Key Responsibilities:
- Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud, including automation workflows, triggered campaigns, and customer journey mapping. Develop and maintain email templates and dynamic content to support various marketing initiatives across different customer segments.
- Utilize Litmus for comprehensive email testing across multiple devices, email clients, and browsers to ensure optimal deliverability and user experience. Conduct A/B testing on subject lines, content, send times, and campaign elements to continuously improve performance metrics.
- Collaborate with cross-functional teams to create compelling email content that aligns with brand guidelines and regulatory requirements. Monitor and analyze campaign performance metrics to provide actionable insights and recommendations.
- Manage email database segmentation and list hygiene to maintain high deliverability rates and compliance with industry regulations.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in email marketing with demonstrated success in campaign management
- Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio
- Experience with Litmus or similar email testing and optimization platforms
- Strong analytical skills with experience in email performance reporting and data analysis
- Knowledge of HTML/CSS for email template customization
- Understanding of email deliverability best practices and anti-spam regulation
Preferred Qualifications:
- Previous experience in financial services, banking, insurance, or fintech industries
- Knowledge of financial services regulations and compliance requirements
- Familiarity with CRM integration and data management platforms
- Experience with advanced segmentation and personalization strategies
#INDHP1 Our Employee Value Proposition
- Competitive Pay, including a Bonus Target or Variable Pay Incentive Program
- Benefits Package -Medical, Dental, and Vision (plus much more)
- 401(k) Plan with Company Match
- Short- & Long-Term Disability
- Wellness Programs
- Group Life and AD&D Insurance
- Paid Vacation, Sick Days and bank Holidays
- Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition
We offer a total rewards package comprised of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite. Offered rates of pay are determined based on job-related knowledge, relevant experience, skills, certifications, and geographic location. We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable. Apply tot his job Apply To this Job