Sr. Manager, Data Governance

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary The Sr. Manager, Data Governance will play a pivotal role in maturing our data governance framework. This position requires deep expertise in data governance principles including Master/Reference Data, with hands-on experience managing tools and processes on traditional tech stacks while leading the adoption of innovative, automated practices using modern tools like Atlan, Reltio, Databricks, Snowflake, Salesforce, and AWS. Leading a team of 3 Data Governance Analysts, you will collaborate with cross-functional technology teams and business domain owners and their designated stewardship to ensure data governance policies, procedures and deliverables are executed as part of both our Strategic Programs and BAU activities across Comcast Advertising business domains.

Job Description

Core Responsibilities

• Work with Domain Owners/Data Stewards to define Data Governance Epic Scope and Identify new CDEs with proper Business Glossary Definitions; Define the necessary Data Quality and Reconciliation Rules/Business Logic required to ensure the efficacy of CDEs, Work with Data Engineering to ensure we capture Technical Lineage for our CDEs, Implement CDE Data Quality Rules, Reconciliation Controls and corresponding Quality Dashboards
• Automate CA Data Governance processes in our Metadata/MDM tooling (i.e. Match-Merge Resolution, etc.); Lead Data Remediation activities with Technology Platform Owners and cross-functional teams; Maintain/Publish Data Governance Reporting/Status for all activities; etc.
• Implement comprehensive data governance practices, including data stewardship, metadata management, data lineage, quality assurance, identification and governance of Critical Data Elements, promotion of data ethics and responsible AI practices, and master data management processes across multiple domains.
• Lead the maintenance and optimization of data governance ensuring compliance with regulatory requirements (e.g., GDPR, CCPA) and internal standards.
• Drive the rollout of new, automated data governance practices by integrating tools like Atlan for advanced metadata management, cataloging, automated data profiling (via Playbooks), governance workflows (for approvals, access requests, metadata enrichment, and policy enforcement), Reltio for master data management (including advanced match, merge, survivorship, and golden record creation for entities such as Salesforce Accounts, Opportunities, and related objects), and platforms such as Databricks (Unity Catalog), Tableau Cloud and Snowflake.
• Conduct assessments of current data assets across domains and legacy sources, identify gaps (including profiling insights and CDE prioritization), and create roadmaps for migrating governance processes from older tech stacks to modern, automated tools that enable hybrid governance models (balancing domain-led ownership with enterprise standards) while addressing domain-specific requirements.
• Collaborate with IT, Data Engineering, analytics, business stakeholders, and domain leads (e.g., in Finance, Customer, Supply, Audience, Measurement & Attribution) to define data ownership, establish enterprise-wide data catalogs, identify and document Critical Data Elements , drive data literacy and change management initiatives across the organization, and implement automated workflows for data classification, auditing, access management, identity and access governance, third-party data sharing, issue resolution, and quality enforcement.
• Mentor and lead a team of 3 Data Governance Analysts, providing guidance on best practices in data governance and MDM, AI-readiness, training on both traditional and emerging tools, and fostering a collaborative, high-performance team environment.
• Monitor data governance metrics and program effectiveness across domains, perform root cause analysis for recurring data quality issues, report insights to leadership, and recommend improvements to enhance data trustworthiness, operational efficiency, and business outcomes while driving measurable business value through governed data.
• Stay abreast of industry trends in data governance, MDM, and advertising technology, and contribute to data strategy, including vendor evaluations and proof-of-concept initiatives.
• A key focus will be identifying, defining, and governing Critical Data Elements to prioritize governance efforts on the most business-critical data

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